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New Business Bulletin: Loylogic, Cognizant, eDesk and more

Loylogic and Nescafé Dolce Gusto announce the launch of the CLUB rewards program in Brazil – a move which signals the partnership’s expanding global footprint and marks Loylogic’s entrance into the Latin American market. The CLUB rewards program has been designed to create direct relationships between Nescafé Dolce Gusto and its consumers across direct and indirect channels, fostering loyalty through rewards and personalization.  The program works by allowing Nescafé Dolce Gusto consumers to effortlessly scan their purchase of coffee capsules via a native brand app, and collect points that can be then redeemed in the CLUB rewards shop – powered by Pointshub, Loylogic’s industry leading points commerce solution. Users will get access to a curated selection of redemption options – sourced globally and locally – specifically selected to optimise customer engagement. 

Cognizant announced that it has been selected by AXA UK & Ireland as a technology partner to help consolidate, modernise and manage part of its IT operations. AXA UK & Ireland is transforming its technology ecosystem to create a more digitally-enabled, modern and agile IT environment that is data-rich, secure and sustainable with lower overall cost. Under the new multi-year agreement, Cognizant will provide multi-faceted managed services and cloud migration services, helping AXA UK & Ireland to create a platform to continually improve its customer experience with more intuitive and secure digital channels. Cognizant will provide integrated IT services spanning service desk support and maintenance, end-user computing, application development and maintenance, cloud operations, and IT infrastructure management.

eDesk, the eCommerce helpdesk announces an integration with WhatsApp, the world’s most popular messaging platform, used by over 2 billion people in over 180 countries. eDesk will be the first eCommerce specific helpdesk to offer their customers an integration with WhatsApp. The WhatsApp Business integration with eDesk allows retailers to centrally manage all their customer support, at scale, from one unified inbox, enabling agents to work remotely and seamlessly across all channels.

Cavai, the conversational advertising cloud, has announced a global partnership with MediaMath, as the ad tech company continues to introduce pioneering products and integrations to the market, whilst working with ever-growing numbers of top brand clients. In an industry first, MediaMath and Cavai’s partnership will bring conversational advertising solutions to programmatic advertisers at scale globally. It will allow advertising partners, who want to run conversational ads, to select Cavai as a creative vendor within the drop down menu within the MediaMath user interface; bringing seamless programmatic scale and targeting opportunities to conversational buys and eliminating inefficiencies. Partners will also have access to Cavai’s global team of designers and copywriters to build conversational creative. Cavai’s privacy-first and interactive conversational advertising solutions allow brands and advertisers to connect with potential customers and engage them in curated conversations; enhancing engagement, consideration and ROI and generating insights.

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