Gabriela Coroa has joined digital innovation company 7DOTS, as Senior Digital Strategist. With over 15 years of experience in the digital marketing landscape, Gabriela brings a wealth of knowledge in driving consumer experiences and delivering digital innovations for some of the most recognised global brands. Reporting into CEO Sam Page, she will be responsible for overseeing digital innovation strategies for 7DOTS’ portfolio of brands. 7DOTS creates extraordinary digital experiences for brands redefining their categories with clients including Coca-Cola, Aston Martin, ITV, and Bupa. It has seen a 30% average annual growth rate since 2019. Coroa has extensive client and agency side experience, working across regions including Europe, the UK, US, EMEA, Asia, and South America. She was previously Global Head of Consumer Experience at Pernod Ricard and a Global Senior Digital Marketing Manager at Unilever. Her agency experience includes SGK and Experience is Everything, where she worked with clients including Unilever, Coca-Cola, Kellogg’s and Puma.
GloMotion Studios, founded by industry trailblazers Dom Smales and Simon Goodman, has appointed digital branded content and marketing expert Chris Davis as Commercial Director. Davis brings his extensive experience in digital and influencer marketing to the team. Davis previously built and scaled Gleam Solutions, the in-house influencer marketing division at Gleam Futures, and has held leadership roles at Fanbytes and DailyMail.com.The studio aims to revolutionise the creator economy by packaging top creators with brands to develop, produce and distribute must-watch entertainment at scale across streaming, social, and digital platforms. GloMotion Studios is designed to tackle the evolving demands of the creator economy, which now includes more than 300 million creators worldwide. Influencer marketing has seen an explosion in investment—rising by 1300% in the last eight years but audiences are becoming more discerning, often frustrated by unoriginal or over-commercialized influencer content. GloMotion Studios changes this by putting the audience first, delivering must-watch entertainment that seamlessly integrates brand messaging.
Beatgrid, the advertising effectiveness currency, has announced the appointment of Alexander Rutges as the new Chief Operating Officer (COO). With over 20 years of experience in the media and marketing industries, Rutges brings a wealth of knowledge and a proven track record of success in scaling businesses and driving operational excellence. Before joining Beatgrid, Rutges held leading positions at various marketing-related companies, including international tech scaleup TBAuctions. His diverse background in growth management and marketing aligns perfectly with Beatgrid’s mission to provide innovative solutions for the evolving challenges faced by advertisers in cross-media measurement. Rutges’s entrepreneurial background, coupled with his international experience, including two years in Shanghai, has shaped his understanding of diverse cultures and leadership dynamics. He is dedicated to leveraging data and technology to improve operational efficiency and ensure alignment between operations and other departments, including marketing, sales, and product.
Global football content and media company, Footballco has announced the appointment of Nigel Leigh as its chief technology officer. Leigh joins Footballco from XL Media PLC where he held the role of chief information officer. At Footballco, Leigh will be responsible for product design, development and engineering for the company’s portfolio of football media brands, which include global football brand, GOAL and leading women’s brand INDIVISA, as well as local market titles, including MUNDIAL (UK), Kooora (MENA), Voetbalzone (Netherlands), Spox (Germany), and Calciomercato (Italy). Before XL Media, Leigh was chief digital technology officer at Johnston Press and head of commercial platforms (digital) for Telegraph Media Group. Leigh’s new role will see him join Footballco’s leadership team and report to Footballco CEO Juan Delgado. Leigh will be responsible for leading design, product and engineering teams across Footballco offices in the UK, Germany, Italy, Poland and the Middle East. Across its brands, Footballco reaches between 80m – 100m fans a month through its web and app platforms, driving more than one billion user sessions [according to measurement platform SimilarWeb].
Rithum has appointed Lou Keyes as its new Chief Executive Officer (CEO). The new role supports Rithum’s mission of powering third-party commerce for global retailers and brands. Keyes, who joined the company as Chief Revenue Officer (CRO) in June, will succeed Bryan Dove, who has served as CEO since 2021. As CRO, Keyes has implemented new growth initiatives that have further solidified Rithum’s position as a leading commerce network. He will continue to oversee the go-to-market organisation in addition to his responsibilities as CEO. With over 30 years of experience in technology, Keyes brings deep expertise in driving client satisfaction, transformation, and revenue growth. He has an extensive background in scaling private companies and large corporations, including Fiserv, Electronic Data Systems (EDS) and Conduent. Keyes’ leadership in cultivating strong customer relationships and his deep commitment to talent development are integral to advancing Rithum’s mission of powering third-party commerce for global retailers and brands.
Dexory, a logistics robotics and data intelligence company, has announced that Kristen Shannon is joining the Company’s executive team to become Chief Operating Officer (COO), effective immediately. Shannon brings a wealth of experience in scaling companies, building processes and strategic plans for businesses such as Monzo, Cisco Meraki and Sonantic. She will work alongside the co-founders, Andrei Danescu, CEO, Adrian Negoita, CTO and Oana Jinga, CC&PO. Shannon joins Dexory with a distinguished career marked by deep operational and strategic executive experience. She is an experienced COO having held roles with organizations such as General Systems, a geospatial database company focused on large volume sensor data, where she streamlined the company’s operations and commercialized deep technology products for market adoption. Shannon’s extensive experience advising CEOs, founders, and senior executives makes her an invaluable asset to Dexory. Her key responsibilities will include scaling the company globally, with a specific focus on the US market. Originally from Boston, Massachusetts, Shannon will be based at Dexory’s main HQ in the United Kingdom.
Sitecore®, a digital experience software company, has appointed Agata Nowakowska as President, EMEA. In this role, she is responsible for leading and expanding Sitecore’s business and teams across Europe, the Middle East, and Africa, and partnering with leadership across Sitecore’s extensive ecosystem to enhance the integration of reseller and distribution partners into the company’s high-growth and emerging markets in EMEA. Nowakowska previously led EMEA sales at Skillsoft, after managing channel sales within the company. Before embarking on her 23-year career at Skillsoft, she held leadership roles at SmartForce and Tulip Computers. Nowakowska’s appointment comes at an exciting time, as earlier this month, Sitecore announced a new CFO, Michael Bannon, as well as seasoned executives Stuart O’Neill and Zac Lin to drive growth in the Asia-Pacific region. The company plans to share its latest product innovations at its annual Sitecore Symposium event next month in Nashville.
Independent creative agency, JOAN London has announced four new senior hires. Rebecca Rowntree joins from Leo Burnett as Creative Director, with Anomaly’s creative duo, Thorbjørn Liljegren and Christine Jensen as Senior Creatives. George Fox, former Business Director at adam&eve is appointed the role of Business Director. The new hires will support JOAN London’s ambitious growth plans. Effective immediately, Rowntree, Liljegren and Jensen will report to Kirsty Hathaway, Executive Creative Director, while Fox will report to Tom Ghiden, Managing Director. As Creative Director, Rowntree will be responsible for managing JOAN London’s creative accounts, while supporting the expansion of the agency’s creative offering. Rowntree has over a decade of experience in the creative industry, having worked at Stink Studios, Saatchi & Saatchi and most recently at Leo Burnett as Creative Director. In 2017, Rowntree founded the female entrepreneur events and podcast platform, Get Sh*t Done, which features in fifth place on itunes top podcasts. In addition, multi-award winning creatives, Thorbjørn Liljegren and Christine Jensen, both join from Anomaly as Senior Creatives. In their previous roles, they have led campaigns for brands such as Expedia, MINI, Google and Johnny Walker. Fox also joins as Business Director and will be responsible for driving business growth for key clients. He previously spent 11 years at adam&eve, starting as an intern and working his way up to Business Director, where he delivered work for powerhouse brands like EA Sports, Playstation, Heneiken and Unilever.
Global sports and entertainment intelligence platform SponsorUnited has hired Claudia Hoeffner as SVP of Marketing. Hoeffner, an award-winning marketing leader with a distinguished track record in driving net new business and fostering sustainable revenue growth, brings a wealth of experience to the new role. As SVP of Marketing, Hoeffner will focus on driving the company’s next phase of growth. She will work collaboratively with sales, service, finance, and data operations teams to ensure a unified go-to-market (GTM) strategy that aligns top-of-funnel demand generation with an effective process for nurturing and qualifying leads. She will be responsible for refining SponsorUnited’s customer segmentation and market positioning, expanding the company’s brand presence in new markets, and leveraging data analytics for targeted marketing and product development. A focus for Hoeffner will be expanding the company’s brand presence in new and emerging markets, with strategic efforts to increase the total addressable market (TAM) and capitalize on branding opportunities in high-growth segments. Hoeffner will also enhance the utilization of data analytics to tailor marketing strategies, optimize customer acquisition, and inform product development, ensuring that marketing efforts are both targeted and effective. Prior to joining SponsorUnited, Hoeffner led marketing efforts at Nexthink, where she played a pivotal role in driving market leadership. Her career includes leadership positions at Eloqua (acquired by Oracle), Acquia (acquired by Vista Equity Partners), VTS, and Automattic.
Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, has announced a significant expansion of its senior leadership and consultancy teams across North America, EME, and APAC. Joining Relo Metrics as Vice President Global of Sales & Partnerships, Vivian Herron brings over 20 years of experience leading sales and revenue teams in media, software and data solutions. Previously holding leadership roles at VideoAmp, Yahoo, BrightRoll and Amobee, she will focus on expanding Relo Metrics’ sales initiatives and leading high-performing teams across the organization. Also joining from VideoAmp as Vice President of Data Strategy and Operations is Dylan Cox. With more than a decade of experience in ad tech, he was instrumental in scaling VideoAmp from a team of five to over 500 employees. He brings deep expertise in operational efficiency and data management to Relo Metrics, where he will drive the company’s data operations. Lee Moulding, has been recruited as the company’s Senior Commercial Director in EMEA. With over 15 years of experience in the digital advertising industry and a track record of building companies from start-up to scale-up and exit, his leadership will be instrumental in driving the company’s growth across Europe. Naokazu Wakaguri has also been appointed to a market development role, supporting the expansion of Relo Metrics in Japan. With a strong background in corporate and product branding, he previously served as Managing Director of GumGum Japan. His deep knowledge of the APAC market will support Relo Metrics’ growth across the region.
Reward, global leader in Customer Engagement and Commerce Media, has announced a significant strategic investment aimed at bolstering its international footprint, with a focused expansion in the Middle East. To lead this new phase of international growth, Reward is making key executive appointments. Sam Sprekos has been named Managing Director (MD), International, and will move from London to be based in Dubai. Sam is a seasoned senior executive with over 20 years of experience working across global markets, including eight years driving commercial growth and innovation as MD of Reward UK. Tracy Webb has also been appointed Vice President, Banking International. Based in Singapore, she will play a crucial role in shaping and executing Reward’s international banking strategy, lead new business initiatives, and oversee tailored programmes for partners.
