Wonder – a specialist business experience agency within the Amplify agency collective – has appoinrted five new team members, alongside two internal promotions, as the agency continues to expand. The latest hires strengthen Wonder’s live client events team: Sophie King (formerly a Project Director with Cheerful Twentyfirst) and Kate Woodley (previously Senior Events Producer, Integrated Production at George P Johnson) join as Project Directors and Ciara Bond (hailing from Identity where she was a Senior Event Producer) comes in as a Senior Producer. Additionally, long-term freelancers Sam Cannon and Ausura Miksyte – who between them have worked with Seen Studios, Swap Motel, George P Johnson, Formula E and Unyte Group – are transitioning to full-time roles as Producer and Production Manager, respectively. All new hires will report to Lucy Montgomery, Head of Client Services, and Mike Dennis, Head of Production. This latest phase of recruitment also sees two internal promotions: Molly Maelzer steps up to Senior Producer, while Max Hollick takes on the role of Junior Production Manager.
Limelight Inc. has appointed Russell Pegrum to the role of Global Sales Director. In his new role, Pegrum will build on Limelight’s strong foundation, driving growth by expanding into new markets, while fostering innovation and strengthening the company’s global presence. Pegrum brings over 20 years’ experience to the role. He was a pioneer of UK ad networks for over a decade, and for the past seven years has been immersed in every aspect of programmatic advertising – working in ad verification at Adloox, in publishing as Digital Group Head at Reach plc, and successfully launching a new DSP for Aidem. His success lies in his ability to understand client needs and tailor solutions that drive business outcomes.
DOOH.com has announced the appointment of Becky Power as their new Creative Director, who started her role with DOOH.com earlier this month. Joining after over nine years as Executive Creative Director at Mindshare, Power is widely regarded as a trailblazer in the industry, renowned for her inclusive, transformative leadership and her ability to inspire creative teams to deliver their best work. With over 25 years of experience spanning print, digital, advertising, content, and media, Power brings a wealth of knowledge and a holistic approach to creative strategy, from concept to delivery. Her proven ability to unite diverse talents and nurture innovation aligns perfectly with DOOH.com’s vision of pushing the boundaries of digital out-of-home creativity.
TBWA\London has further added to its strategic firepower with the appointment of Donna Yan as Strategy Director. This move follows the recent additions of Annie Gallimore as managing director and Jesper Norgaard as Strategy Director. Joining from Wieden+Kennedy Amsterdam, Yan’s return to London reunites her with TBWA\London’s Chief Strategy Officer, Raquel Chicourel, with whom she worked at Grey London. Together, they delivered Coca-Cola’s 2022 Christmas campaign, which won a Silver Cannes Lion for Entertainment. In her new role, Yan will bring a wealth of strategic expertise, specifically in innovative thinking and a proven ability to craft culturally resonant, award-winning campaigns.Â
Hightouch, the composable CDP and AI Decisioning company, has named Adam Greco as its new Product Evangelist. With over two decades of experience shaping the data and analytics industry, Greco brings invaluable expertise to Hightouch as the company continues to expand its capabilities for enterprise marketing and data teams. Greco’s deep industry knowledge and leadership will play a key role in Hightouch’s continued expansion and in helping customers unlock the full potential of their data. Greco is a highly regarded author, blogger, and speaker, having authored the definitive guide to Adobe Analytics and contributed extensively to the evolution of digital marketing and analytics practices. He has held strategic roles at prominent organisations such as Salesforce and Amplitude and has been a trusted advisor to hundreds of organisations.
As part of a series of promotions to reflect the growth of the agency, TMW, part of Accenture Song, has promoted three senior staff members to executive positions. Steve Garside will now be Chief Growth Officer; Karen Morris has been appointed Chief Client Officer; while Phil Rhodes has been promoted to Executive Creative Director. The creation of these roles reflects a sustained period of commercial and creative success for the agency. Since joining TMW as Divisional Head of New Business & Marketing in 2021, Steve Garside has led a record-breaking period of new business growth for the agency, winning over 40 new clients in the past two years. Karen Morris’ promotion comes after an impressive period as Client Services Director, where she has driven four consecutive years of double-digit percentage growth and outstanding client satisfaction scores (90% of clients would recommend TMW to a peer). As Creative Director, Phil Rhodes has ensured that the quality and effectiveness of TMW’s creative output been at the heart of its achievements.Â
Dino Burbidge is joining the World Out-of-Home Organization (WOO) as its first creative-in-residence to lead a strengthened focus on creativity and new technology. Burbidge, whose career spans leading creative agencies including WCRS and major media owner Sky, will lead a Creative Workstream aimed at exploring the conjunction of creativity and technology in Out of Home. Other areas of activity will be scoping and developing the Creativity section of the WOO database; helping to develop the flagship WOO Creative Awards, providing insight and advice for WOO members on occasions, including the monthly online member calls, and contributing an increased creative and technological focus to WOO communications, including the weekly newsletter.
Digital marketing agency Spike has appointed Said Lopez as Head of AI. Said brings over a decade of expertise in machine learning (ML), automation, process improvement and digital transformation. In the past four years, he has spearheaded artificial intelligence (AI) and ML initiatives, driving innovation and delivering impactful results for leading venture capital-backed companies. His extensive experience includes leadership roles at high-growth companies such as Flexitallic UK and Ilke Homes, where he successfully integrated AI-powered solutions to enhance operational efficiency and innovation in manufacturing environments. In his new role at Spike, the first of its kind for the business, he will spearhead the development and deployment of the agency’s AI tools, helping to accelerate the impact of Spike’s marketing strategies and deliver greater value and measurable results for its clients.
Jason Cobbold CEO of BMB has been named Chair of the IPA Commercial Leadership Group, while Nick Maddison, Managing Partner at the7stars and Genna Trentham, Client MD at Wavemaker UK will co-Chair the IPA Client Relationship Group. The Commercial Leadership and Client Relationship Groups form a part of the IPA Commercial Pillar, alongside the IPA Sustainability Action, Finance Business and New Business and Marketing Groups, which seeks to help agencies drive profitable and sustainable growth in the long-term.
Kochava, a real-time data solutions company for omnichannel attribution and measurement, has appointed Justin Pak to the pivotal role of Sales Director. In his new capacity, Pak will report directly to Julia Kan, the Managing Director of Advertiser Solutions at Kochava. Kan and Pak have previously collaborated during their tenures at MobileAction and data.ai. Pak’s responsibilities will encompass liaising with marketing leaders on how MMM can support their growth goals.
