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Tripadvisor launches improved self-service advertising tool

Tripadvisor®, the travel guidance platform, has launched Tripadvisor AdExpress, rebranding and adding new features to its popular self-service tool, previously named Tripadvisor Media Manager.

As travel and hospitality continue to rebound globally, Tripadvisor Ad Express gives businesses of any size total control over their cross-platform advertising on Tripadvisor, enabling them to attract and engage with users. The automated tool allows customers to define the audience, budget and advertising formats that best suit their business and upload their own creative assets.

Tripadvisor Ad Express introduces a range of new features and product enhancements for self-service customers. The new website and design aesthetic offers a simplified interface for Tripadvisor Ad Express customers, along with unique, tailored user experiences for specific advertiser categories, including DMOs and agencies. Alongside improved real time dashboards, the new Creative Library allows advertisers to reuse previously accepted creatives without having to go through the creative approval process, reducing the time advertisers spend uploading or building a creative for future campaigns. In addition, multi-user enabled accounts now allow agencies and other businesses with multiple users to access the same account, making it simpler for teams to collaborate within Tripadvisor Ad Express

Tripadvisor Ad Express is now available to travel, hospitality and non-endemic advertisers around the globe and supports more than 20 currencies, offering them a truly frictionless way to meet their program goals, wherever they are based.

Christine Maguire, Vice President and General Manager, Media at Tripadvisor, said: “The improvements we’ve introduced with the launch of Tripadvisor Ad Express will enable businesses – many of whom became self-service customers for the first time during COVID – to develop and upload campaigns on Tripadvisor more quickly and easily than ever before. We believe this enhanced functionality, combined with the ability to reach millions of highly engaged travel and leisure shoppers, make this one of the most compelling self-service offerings available anywhere. We’re excited to see the impact this new tool can have, particularly for our smaller business partners, as the global travel and leisure sector continues to recover.”

Tripadvisor Ad Express has been developed in partnership with DanAds, the industry-leading provider of self-service advertising technology, powering tools and services for some of the world’s most iconic media brands.

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