Interviews, insight & analysis on digital media & marketing

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Talent Tracker: Mediazoo Group, Uncovered, Pumpkin PR and more

Mediazoo Group appoints John Gordon as Chief Product Officer

Mediazoo Group has appointed John Gordon as Chief Product Officer, as the company doubles down on its ambition to lead the market in AI-powered learning and communications. 

In the newly created position, Gordon will own Mediazoo’s product vision and AI roadmap, leading the development of tools, platforms and intelligent workflows that put Mediazoo at the forefront of how organisations learn, communicate and perform. Alongside bringing his cyber security expertise to the Group, he will also play a pivotal role in Finer Vision, its newly launched AI business. 

Finer Vision works with enterprise L&D teams to build practical AI skills across the full programme lifecycle, from needs analysis through to programme marketing, helping in-house teams use AI confidently in their day-to-day work. It joins Mediazoo (BAFTA-nominated, with 180+ client case studies) and Uncertainty Experts (whose Fear/Fog/Stasis research has been UCL-validated on 20,000+ participants) under the Group. 

The appointment signals Mediazoo’s commitment to scaling the impact of AI across its learning and communications products.

Debenhams Group names Paul Aspden as Chief Technology Officer

Debenhams Group today announces the appointment of Paul Aspden as Chief Technology Officer, as the business accelerates its technology strategy and enters its next phase of growth.

Aspden brings more than a decade of experience leading technology and digital transformation across the retail sector. Since joining Debenhams Group in 2023, he has played a pivotal role in establishing the business as an early adopter of innovative technology, transforming how the Group trades, creates and serves customers.

Most recently Director of Technology, Aspden has been instrumental in developing and scaling the Group’s proprietary technology ecosystem which underpins the Group’s marketplace model – a shift that has been central to the turnaround of the business.

In his new role, he will focus on scaling Debenhams Group’s technology platform, with continued enhancements to make brand partner onboarding and management faster, smarter, and more seamless. He will also drive further innovation, including the expanded use of AI to enhance decision-making, operational efficiency and customer experience.

magna studios welcomes Sebastian Strasser for UK commercial representation

magna studios has signed internationally recognised director Sebastian Strasser, behind campaigns for Audi, Renault and Vodafone, for UK commercial representation.

Strasser joins magna’s roster with a body of work that spans high-profile global campaigns for brands including Audi, Hornbach, Renault and Vodafone, alongside more recent projects that explore the creative potential of emerging technologies, including AI. Known for his highly cinematic approach and strong visual language, Strasser has built a reputation for combining craft-led storytelling with a curiosity for how new tools can expand creativity.

His signing builds on magna’s existing partnership with LIPSTICK, a Berlin-based production company and AI studio he founded, which launched in the UK last year. While that partnership provides access to AI-supported production capabilities, this announcement marks Strasser’s appointment to magna’s UK roster as a director in his own right, available for commercial projects.

Uncovered appoints Katie Fieldman to lead new influence division

Social-first agency Uncovered has appointed Katie Fieldman as Director of Influence. Fieldman will lead the agency’s Influence Division, a new directive to bolster Uncovered’s coveted creator offering for clients. 

The hire marks a new phase of growth for the social agency. Led by Fieldman, the expanded creator offering, Uncovered Influence, will focus on delivering both strategic and executional capabilities across the creator and influencer ecosystem — as a standalone offering and fully integrated across social strategy and media optimisation. Katie will report into Nina Landale, Uncovered’s Head of Strategy.

Fieldman was previously a Client Partner for Social and Influence at Coolr, where she worked on notable accounts including Samsung, Compare the Market, Deliveroo, Sky, Disney, and Nespresso. Before that, Katie was an Influencer Consultant at The Romans, and Director of Social and Influencer at DDA Global.

Pumpkin appoints former Interbrand Vice President Joe Stubbs as Chief Strategy and Transformation Officer

Pumpkin, the B2B PR agency for marketing, creative and digital agencies, today announced the appointment of Joe Stubbs, former Vice President and Global Brand/Marketing Officer at Interbrand, as Chief Strategy and Transformation Officer. Stubbs joins Pumpkin’s senior leadership team, reporting to Sarah Owen, Founder and CEO. 

As Chief Strategy and Transformation Officer, Stubbs will lead the agency’s evolution, expanding Pumpkin’s core global business with commercial capabilities and additional long-term growth partnerships. He will pioneer the development of new advisory services spanning agency brand positioning, thought leadership, and growth marketing for agencies navigating rapid change. 

His appointment to this newly created role, is central to Pumpkin as it enters its next chapter, following a period of sustained growth. This includes new global client wins and the expansion of its team; having recently brought on Saamiyah Khan as a Senior Account Manager, who joins from Propeller, and Callan Kenna as an Account Manager.

Operating across EMEA, North America, and Asia, Pumpkin works with many of the world’s leading marketing and brand organisations, including Joint, Beano Brain, Omnicom Media UK, Fuse, RAPP, Teads and Coley Porter Bell.

Influencer appoints Jenny Penich as Global CMO

Influencer, the global creator marketing agency and official global marketing partner of TikTok, YouTube, Meta, Pinterest, Snap and Twitch, has announced that Jenny Penich has been appointed Global Chief Marketing Officer (CMO), effective immediately.

Penich will continue in her current role as President of North America, while expanding her remit to lead the company’s global marketing strategy, including across EMEA and the Middle East. The expanded role reflects a focus on building a unified global marketing engine that connects regional expertise while delivering a consistent and high-impact brand experience worldwide.

Founded in 2015 by Ben Jeffries and Caspar Lee, Influencer operates across London, New York, Los Angeles, Berlin, Riyadh and Dubai, working with global brands including Google, Coca-Cola, Amazon, Nike, Monzo, Spotify and SharkNinja. In 2025, Influencer became the world’s largest independent creator marketing agency, achieving 34% year-over-year revenue growth and marking its most successful year to date.

Since spearheading the launch of Influencer’s North America region in 2023, Spenich has built the business from the ground up, transforming Influencer from a European-led agency into a dominant force in the North America market. As President of North America, she has led a period of significant growth, scaling the business 100 times larger in just three years and establishing Influencer as a trusted strategic partner to leading brands and platform partners.In her dual role, she will apply the principles that supported North America’s growth across global operations, including EMEA, with a focus on strengthening product marketing, elevating global standards, and delivering more consistent and scalable solutions for partners.