New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
‘Silence, Brand’: How to Avoid Corporate Cringe on Social Media
As consumers beg for authenticity, brands recycle the same stale humour.
Snap upgrades AR shopping with catalog-powered Lenses
Snap is bolstering its augmented reality (AR) commerce and shopping functionality with the introduction of catalog-powered Lenses designed to simplify the experience of brands and consumers.
Understanding Google’s FLoC replacement Topics, and its unanswered questions
There’s a new addition to Google’s plan for life after the third-party cookie: it’s called Topics, and it replaces one of the more controversial aspects of its original plan — Federated Learning of Cohorts.
Adtech veteran Brian O’Kelley is back with a new venture that wants to reduce the carbon emissions produced by digital ads
Advertising technology veteran Brian O’Kelley is returning to the industry with a venture that wants to help reduce the environmental impact of digital ads.
16 privacy tech companies helping marketers like McDonald’s, Disney, and MasterCard survive the phaseout of ad-targeting cookies
A slew of privacy tech vendors are rolling out tools to help marketers find new ways to target consumers amid a swirl of privacy regulations like the EU’s General Data Protection…
Goodbye FLoC, hello Topics: Google unveils new alternative to cookies
New targeting approach from Google’s Privacy Sandbox uses curated list of topics to avoid sensitive categories such as race and gender.
Wieden & Kennedy London promotes Ryan Fisher to MD
Wieden & Kennedy incumbent MD Helen Andrews joined the agency in 2008.
Adam & Eve/DDB makes trio of senior appointments
Trio of promotions includes Miranda Hipwell to group MD and Jemima Monies to chief marketing and operations officer.