Interviews, insight & analysis on digital media & marketing

What you need to read today: corporate cringe, carbon emissions, and more

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.

Social Media 

Adweek

‘Silence, Brand’: How to Avoid Corporate Cringe on Social Media

As consumers beg for authenticity, brands recycle the same stale humour.

The Drum

Snap upgrades AR shopping with catalog-powered Lenses

Snap is bolstering its augmented reality (AR) commerce and shopping functionality with the introduction of catalog-powered Lenses designed to simplify the experience of brands and consumers.

Google FLoC 

Digiday 

Understanding Google’s FLoC replacement Topics, and its unanswered questions

There’s a new addition to Google’s plan for life after the third-party cookie: it’s called Topics, and it replaces one of the more controversial aspects of its original plan — Federated Learning of Cohorts.

Sustainability

Business Insider

Adtech veteran Brian O’Kelley is back with a new venture that wants to reduce the carbon emissions produced by digital ads

Advertising technology veteran Brian O’Kelley is returning to the industry with a venture that wants to help reduce the environmental impact of digital ads.

Privacy

Business Insider

16 privacy tech companies helping marketers like McDonald’s, Disney, and MasterCard survive the phaseout of ad-targeting cookies

A slew of privacy tech vendors are rolling out tools to help marketers find new ways to target consumers amid a swirl of privacy regulations like the EU’s General Data Protection…

3PCs

Campaign

Goodbye FLoC, hello Topics: Google unveils new alternative to cookies

New targeting approach from Google’s Privacy Sandbox uses curated list of topics to avoid sensitive categories such as race and gender.

Agency

Campaign

Wieden & Kennedy London promotes Ryan Fisher to MD

Wieden & Kennedy incumbent MD Helen Andrews joined the agency in 2008.

Campaign

Adam & Eve/DDB makes trio of senior appointments

Trio of promotions includes Miranda Hipwell to group MD and Jemima Monies to chief marketing and operations officer.

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