Interviews, insight & analysis on digital media & marketing

What you need to read today: law courts, eSports, supercomputers and more

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.

Amazon

Business Insider

Amazon is aggressively growing its advertising. Here’s everything to know about its ad business.

Amazon’s advertising revenue has soared 50% year over year in the third quarter to $8 billion as more people shop from home.

Business Insider

Google’s online shopping push is eating away at Amazon’s lead in e-commerce searches, new data shows

Google’s latest e-commerce push appears to be bearing fruit, as new data reveals that more people are starting their online shopping journeys using Google, taking valuable…

Google

Wall Street Journal

Google Deceived Users About Location Tracking, States Allege

Alphabet Inc.’s Google deceived consumers by recording their location even after users tried to turn off the company’s tracking on their smartphones and web…

TechCrunch

Google gets hit with a new lawsuit over ‘deceptive’ location tracking

Washington state and Indiana announced the latest lawsuit against Big Tech Monday, alleging that Google deceived users by collecting their location data even when they believed that kind of tracking was disabled.

Digiday

‘Inaccurate and inflammatory’: Google moves to have Texas AG-led antitrust case dismissed

Google has attracted criticism from multiple quarters in its ascent to the pinnacle of the online advertising industry with the company currently in the crosshairs of governments’ antitrust authorities across the globe.

Brexit 

City A.M

Data experts team up with Google, Microsoft and Mastercard for new UK post-Brexit govt council

In order to boost cross-border data flow and trade post-Brexit, the government has set up a new council that comprises of a group of data experts from industry giants and academia.

Retail

Adweek 

Kohl’s Puts Its $240 Million Media Account Up for Review

Kohl’s has put its media account into review, Adweek has learned. Publicis Groupe’s Zenith has previously held the retailer’s media account for the past nine years.

Gaming and esports 

Digiday

ReKTGlobal’s diversified business model provides a road map for other esports ‘holding’ companies

Esports company ReKTGlobal has gradually evolved from an esports infrastructure firm into a one-stop shop for gaming and esports brand strategy. As the industry matures, the success of this diversified structure could provide a viable roadmap for other esports companies.

TV ad tech

Performance Marketing World

Sky Media offers brands hyper-optimised ‘Smart Sponsorship’ format

Sky Media has expanded its AdSmart technology with a new sponsorship tool, opening up a new level of real time, geo-targeted TV ads for brands.

Awards

Campaign

Media Week 30 Under 30 launches for 2022

Entries have opened for the annual awards that showcase young stars of media.

Advertising

Campaign

BBC warms up for Winter Olympics in icy spot, but no mention of China

The ad makes no mention of 2022 Winter Olympics host, China.

Agency

Campaign

M/SIX hires EMEA and worldwide chief strategy officer

Shula Sinclair joins from Spark Foundry in a new role.

DEI

Mediatel

‘Biggest ever’ female mentoring programme launches

WACL, the gender equality group for advertising and communications, has launched its biggest-ever round of its mentoring programme to support the next generation of female leaders.

Social media

FT

Tumblr picks itself up again after years of struggle

Tumblr picks itself up again after years of struggle. Creative, chaotic and anonymous, the blogging platform has appeal for Gen Z.

The Guardian 

Mark Zuckerberg says Meta is building the world’s fastest AI supercomputer

Mark Zuckerberg has announced his social media empire is building what he claims is the world’s fastest artificial intelligence supercomputer as part of plans to build a virtual metaverse.

3PCs

FT

German publishers oppose Google plan to phase out third-party cookies

Axel Springer among the media groups demanding that Brussels intervene on search giant’s plan.

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