New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Digital Advertising
AdExchanger
What Will Digital Advertising Look Like Six Years From Now?; The IAB Warns Of ‘Measurement Blackout’
Two-thirds of advertisers are not adjusting their measurement strategies this year, according to the findings of a new survey. Nearly 60% aren’t increasing first-party data investments. Third-party data is growing.
Meta
The Guardian
Peter Thiel, PayPal founder and Trump ally, to step down from Meta board
Peter Thiel, the co-founder of PayPal and Palantir Technologies, is stepping down from the board of Facebook’s parent company, Meta, after 17 years.
Marketing
Marketing Week
More than half of all marketing teams restructured in 2021
Exclusive data reveals team restructures accelerated last year, as companies of all sizes grappled with how to make their marketing team fit for the post-Covid reality.
Marketing Week
Revealed: Marketing’s 24% ethnicity pay gap
Marketing Week’s exclusive analysis reveals a stark ethnicity pay gap that could be holding back the earning potential of ethnically diverse marketers at all levels of seniority.
Agency
Adweek
KFC Picks MullenLowe as Its New Creative Agency of Record
The agency beat out four other shops in the review.
Campaign US
Omnicom grew 10.2% in 2021 as pandemic impacts recede
Precision marketing now accounts for 8% of the holding company’s revenue as clients’ digital transformation needs grow.
Marketing
Adweek
Beats by Dre Quadruples Down on Gen Z Talent for Latest Campaign
‘Move How You Want’ stars Naomi Osaka, Vince Staples, Quen Blackwell and Kaia Gerber.
Apple
Campaign US
Apple’s ‘gangster move’ dealt a blow to Meta and digital advertising
Businesses tracking online users to sell ads like Meta could find their time is up.
