New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Streaming
Business Insider
“Binge Times” is an engaging new book by journalists Dade Hayes and Dawn Chmielewski revealing the behind-the-scenes corporate machinations that drove the video…”
FT
French music streaming group Deezer to go public via Spac deal
Merging with a large special acquisition company sponsored by several influential figures in French banking and media, the deal comes after a spate of public offerings by music streaming services in recent years.
City A.M.
Netflix shares tumble as streaming giant loses 200k subscribers
In its first reported loss of subscribers, the streaming company blames competition from Disney+ and Amazon, as well as the Ukraine war.
Social media
City A.M.
Twitter for sale? Private equity giant Apollo joins bid for social media firm
The social network is reportedly “in play” with this bid process as the hostile takeover by Elon Musk rolls on.
Marketing
Marketing Week
How Sky Broadband is using creativity to make the ‘intangible’ tangible
Sky is switching its focus from functional to emotional messaging, as well as adopting a “70/20/10” rule to drive innovation, as it looks to cut through the crowded broadband space.
Ad Age
Etsy exits emotional storytelling in new ads amid seller strike
The new push from 72andSunny highlights different products
Gaming
Digiday
How a game development company wants to support the ‘future of marketing’ with content creators
As game developers realize the marketing potential of individual content creators, they are investing in programs and platforms to help creators turn their pastimes into businesses.
Ecommerce
FT
Meta suffers setback with WhatsApp business payments in Brazil
The tech giant’s long-awaited plan to allow users to send money to businesses via the messaging app in Brazil has encountered difficulties securing potential payment partners.
