Interviews, insight & analysis on digital media & marketing

What you need to read today: Netflix stumbles, Twitter for sale, Meta setback and more 

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.

Streaming

Business Insider

Streaming services battling to compete with Netflix are spending a lot of money, very badly, a new book says

“Binge Times” is an engaging new book by journalists Dade Hayes and Dawn Chmielewski revealing the behind-the-scenes corporate machinations that drove the video…”

FT 

French music streaming group Deezer to go public via Spac deal

Merging with a large special acquisition company sponsored by several influential figures in French banking and media, the deal comes after a spate of public offerings by music streaming services in recent years. 

City A.M. 

Netflix shares tumble as streaming giant loses 200k subscribers

In its first reported loss of subscribers, the streaming company blames competition from Disney+ and Amazon, as well as the Ukraine war.

Social media

City A.M.

Twitter for sale? Private equity giant Apollo joins bid for social media firm

The social network is reportedly “in play” with this bid process as the hostile takeover by Elon Musk rolls on.

Marketing

Marketing Week

How Sky Broadband is using creativity to make the ‘intangible’ tangible

Sky is switching its focus from functional to emotional messaging, as well as adopting a “70/20/10” rule to drive innovation, as it looks to cut through the crowded broadband space.

Ad Age

Etsy exits emotional storytelling in new ads amid seller strike

The new push from 72andSunny highlights different products

Gaming

Digiday

How a game development company wants to support the ‘future of marketing’ with content creators

As game developers realize the marketing potential of individual content creators, they are investing in programs and platforms to help creators turn their pastimes into businesses.

Ecommerce

FT 

Meta suffers setback with WhatsApp business payments in Brazil

The tech giant’s long-awaited plan to allow users to send money to businesses via the messaging app in Brazil has encountered difficulties securing potential payment partners.

News roundup

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Agencies

When it comes to creative hiring – act, don’t react. Here’s why

The best branding agencies are the ones that really interrogate a brief: they don’t take a packaging redesign brief at face value, for instance – instead, they look at the brand itself as a holistic entity. Is it really just about packaging, or does the entire brand identity need an overhaul? What would make this brand a leader in its category? How can we future-proof it?