New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Third-party cookies
Digiday
The Trade Desk’s supply-path optimization efforts portend potential disruption ahead
The countdown to cookie-deletion on the internet’s most popular platform — Google’s consumer offerings and accompanying ad stack — continues meaning others on the market will have to ready themselves.
Marketing
Digiday
Supergoop wants to expand its target demographic beyond “mindful millennials,” to get more people to buy and wear its sunscreen. To do so, the company is expanding its advertising mix with more traditional mediums like out-of-home and print as well as expanding its social advertising to platforms like Snapchat and Twitch, a first for the brand.
Big tech
WSJ
Google bans apps with hidden data-harvesting software
Google has found evidence of apps containing code that surreptitiously harvests data, with the company that wrote code having links to U.S. national-security contractors.
Privacy
Financial Times
Privacy concerns should not block EU’s attempts to curb big tech power
Four years ago, milestone GDPR legislation on the protection of data came into effect. Now the EU is in the final stages of writing history again, with a…
Channel 4
The Drum
Advertisers worried Channel 4 sale would hinder diverse audience reach
The UK government has launched a consultation to privatize non-profit public-service broadcaster Channel 4. Among a wave of concern are advertisers who
CTV
The Drum
Why the streaming wars are heating up on accessibility, addressability and affordability
The streaming wars are heating up. Netflix’s dominance looks to be fading and everything from OTT apps to national broadcasters are playing for keeps.
