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NDA Meets: Liz Waldeck-Pinckert, AdColony

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Liz Waldeck-Pinckert is Head of Business Development Supply, North America and Europe at AdColony.

We sat down with her to discuss the latest trends, technologies and shifts in consumer behaviour that are impacting how advertisers can use mobile gaming to engage with consumers.

She explains why we should now be looking at mobile as the ‘first screen’, rather then the second screen it is commonly  described as.

The conversation ranges from consumer privacy to contextual data and the potentially seismic impact of Apple’s App TrackingTransparency Framework.

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Marketing the Marketers: Caroline Hunter, Marketing Director, Anzu

Caroline Hunter, Marketing Director at Anzu, has spent over a decade working for global media companies and membership organisations, including the IAB and the Drum. Having joined Anzu two years ago, Caroline oversees the global marketing team based out of New York, London and Tel Aviv, together with Anzu’s EVP Marketing & Strategy.

Justin Pearse 3 October 2023
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New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.

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