Interviews, insight & analysis on digital media & marketing

Facebook Twitter Linkedin Rss

NDA Meets: Liz Waldeck-Pinckert, AdColony

Partner Content

Liz Waldeck-Pinckert is Head of Business Development Supply, North America and Europe at AdColony.

We sat down with her to discuss the latest trends, technologies and shifts in consumer behaviour that are impacting how advertisers can use mobile gaming to engage with consumers.

She explains why we should now be looking at mobile as the ‘first screen’, rather then the second screen it is commonly  described as.

The conversation ranges from consumer privacy to contextual data and the potentially seismic impact of Apple’s App TrackingTransparency Framework.

Podcasts

More posts from ->

Related articles
Mobile

What did MWC 2023 tell us about the future impact of AI on brand experiences and activations?

MWC 2022 was a prototype really, a post-covid test of the fidelity and fragility of in-person mega-events. This year, however, was ‘proper’, with attendee numbers back near 90,000 and barely a mask in sight – but how did AI feature this year, and what did we learn about the future of AI and mobile interactivity, from a brand experience perspective?

NDA Staff 27 March 2023
Mobile

A winning approach for non-gaming app growth

In an effort to understand what is behind the growth of non-game apps over the past year, AppLovin noticed some key similarities between the ad tech strategies used by both counterparts to reach new audiences. What we found is that with the help of the right ad partner, there is vast potential for mobile marketers to successfully scale their app – whatever the vertical focus.

Justin Pearse 20 March 2023
Copyright © 2023 . All rights reserved.

New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.

Please send all editorial enquiries to: editorial@newdigitalage.co.uk

For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk

Built by Jigowatt – Web Design Peterborough

Follow us

Facebook Twitter Linkedin Rss