New Digital Age (NDA) in association with LiveRamp is spotlighting the men and women championing a data-led revolution in the marketing industry. Next up is Camilla Child, Director, Commercial Strategic Growth, The Telegraph.
New Digital Age recently spoke with Colleen Dawe, VP, Advertiser Partnerships, Experian to find out about her experiences and opinions on life as a woman inside the digital marketing and media industries…
In my opinion, the Middle East isn’t just growing; it’s transforming at a pace few other regions can match, but the current climate, shaped heavily by the ongoing conflict, is forcing everyone to get smarter and faster.
The latest episode of the NDA Podcast, our weekly ramble through digital media and marketing, sees the debut of our newest editorial star, Rebecca Sentance.
There is a growing and uncomfortable gap between the conversation happening on stages at events like AWE and the reality inside most agency holding companies, mid-size independents, and brand marketing teams. The gap between AI as a narrative and AI as a genuinely redesigned way of working, between the press release and the P&L.
Media Figaro and RTL AdAlliance
Independent creative and media agency
TrafficGuard, an AI-powered platform for
Earlier this month RTB House launched rtb.com, a self-service advertising platform for small to medium-sized ecommerce brands and their agencies. Built with RTB House’s proprietary Deep Learning technology, the platform aims to make it simpler to launch and scale sophisticated, AI-driven, performance campaigns on the open internet. NDA spoke with Wiktor Urbański, Head of New Business Development at rtb.com to learn more…
Despite being regarded as a trusted and reputable environment, news media continues to battle for advertising investment, according to new research by The News Alliance, revealing a striking paradox at the heart of media planning…
For too long, marketers have allowed themselves to be defined by short-term metrics, believes Casper Emil Sciuto Rouchmann, CEO & Founder of SparkForce…
New Digital Age recently spoke with Oliver Klander, RVP, MENA Brands, at LiveRamp about data collaboration, life in Dubai and LiveRamp’s growing presence in the Middle East…