At Advertising Week Europe, a session with rapper Giggs brought into sharp focus a question that continues to challenge marketers, how do you build brand partnerships that feel genuinely authentic rather than opportunistic?
At a recent Advertising Week session, Alexandra Wright, Programmatic and Data Director at Channel 4, and Julie Selman, Senior Vice President and Head of EMEA at Magnite, sat down to discuss the realities of modernising broadcast and the ambitious road toward 2030…
“Large parts of the programmatic ecosystem are a scam, and I don’t mean slightly inefficient or in need of a tidy-up,” writes Daniel Gilbert for New Digital Age…
by Ellie Edwards-Scott, Co-Founder of
The current regional tensions are being felt across sectors and the impact is immediate and real. But if there’s one thing I’ve learnt from nearly two decades in the UAE, it’s that this industry and its people have an extraordinary ability to come together and move forward in the face of adversity.
New Digital Age recently spoke with Arthur Larrey, CEO and co-founder at Audion, to discuss the evolution of digital audio, the growing role of AI, and why brands should rethink audio as a performance channel…
New Digital Age (NDA) in association with LiveRamp is spotlighting the men and women championing a data-led revolution in the marketing industry. Next up is Camilla Child, Director, Commercial Strategic Growth, The Telegraph.
New Digital Age recently spoke with Colleen Dawe, VP, Advertiser Partnerships, Experian to find out about her experiences and opinions on life as a woman inside the digital marketing and media industries…
In my opinion, the Middle East isn’t just growing; it’s transforming at a pace few other regions can match, but the current climate, shaped heavily by the ongoing conflict, is forcing everyone to get smarter and faster.
The latest episode of the NDA Podcast, our weekly ramble through digital media and marketing, sees the debut of our newest editorial star, Rebecca Sentance.
There is a growing and uncomfortable gap between the conversation happening on stages at events like AWE and the reality inside most agency holding companies, mid-size independents, and brand marketing teams. The gap between AI as a narrative and AI as a genuinely redesigned way of working, between the press release and the P&L.
Media Figaro and RTL AdAlliance