Across Dubai, Abu Dhabi and Saudi Arabia, automation is now embedded in how we operate. According to IAB MENA, digital advertising spend across the region reached USD 6.95 billion in 2024, reinforcing how rapidly budgets are shifting toward digital channels across markets including the UAE and Saudi Arabia.
Media buying platform Adform has become the first Demand Side Platform (DSP) to join ISBA’s Partner Programme, the representative body for British advertisers…
As an industry, we have spent the last 20 years hell-bent on playing down our intuition whilst keeping up the pretence that we uphold the highest standards of data-driven decision making, writes Dan Brain, co-founder of MAD//Fest…
By Andreas Giese, Partner, McKinsey
Folgers reimagines classic 1980s jingle
Kantar Media appoints Mike Walsh
As AI reshapes the marketing landscape, new players are emerging that promise more than incremental improvement. NDA’s series AI Marketing Pioneers explores these companies. Next up we sit down with Barney Worfolk-Smith, Chief Growth Officer at Daivid, to discuss how AI is transforming creative effectiveness and the wider advertising ecosystem.
For years, audio was treated as a supporting channel in the media mix. That perception no longer reflects reality. Across streaming, podcasts and live radio, the data is aligning. The latest audio market results tell a clear story: growth, engagement and brand impact are moving in the same direction.
We sat down with Sherry Mansour, MD, Middle East, North Africa & Turkey, Seedtag, to talk about the evolution of the UAE media market, the rise of contextual and CTV, talent pressures and the enduring power of agency partnerships.
The Trade Desk has announced a strategic partnership with AiOO, a programmatic technology platform for digital out-of-home and retail media. The collaboration marks the first time media buyers can access AiOO’s DOOH and retail media inventory across MENA
New salvos in the bidding
Performance media agency ROAST has unveiled its proprietary ChatGPT App Tracker, a new tool designed to bring transparency and competitive intelligence to the rapidly expanding OpenAI GPT App Store ecosystem.