Omnichannel
Why automation is king in video marketing strategies
The digital world is now every bit as much a video medium as TV, writes Simon Ward, CEO of ITG…
NDA Contributor
2 November 2023
The digital world is now every bit as much a video medium as TV, writes Simon Ward, CEO of ITG…
Media and advertising execs gathered in London recently to hear a panel of industry experts (including execs from Azerion and Lumen Research) discuss the use of attention metrics in media planning and campaign measurement…
The way we search has a major impact on how marketing budgets are spent, writes Sam Martin-Ross, UK Managing Director of digital marketing agency Eskimoz…
BBC Studios has partnered with WeAre8, the world’s first B-Corp social media app, on a distribution deal for BBC Earth content – the first of its kind between the platform and a broadcaster…
Research from Optimizely found that 44% of marketers are actively investing in experimentation as a direct response to the UK’s current economic slump.
NDA is launching a new series called “My Biggest Deal” talking to commercial leads about their biggest deal in their career to date. Not necessarily in monetary terms but one having a seismic impact on them ant their career. We kick off with Matt Barash, Senior Vice President Americas, Global Publishing at Index Exchange.
The internet contributes more than 3.7% of global greenhouse gas emissions, with video representing over 80% of the traffic, writes Philippe Wetzel, CEO and founder of VITEC…
‘Meet the Revolutionaries’ focuses on the efforts of the industry executives helping to push digital marketing into a new era of data collaboration. Here, Dean Harris, Head of Membership Commercial at Co-op, describes his innovation process…
NDA and GroupM Nexus are joining forces to host NDA Live: The Predictions Breakfast and we want you to join us.
New Digital Age staged a special ‘NDA Live’ breakfast in Soho last month (in association with Criteo, mediarithmics and Jobsinadtech.com) gathering a diverse range of industry experts to discuss the current state of the retail media landscape. Download our free report gathering key insights from the event…
The next phase of industrial automation and digitalisation is all about putting humans back in the loop, according to Will Lovatt, General Manager and Vice President, Deposco Europe…
The EY organisation (EY) has launched a campaign entitled ‘The Face of the Future’, promoting EY’s recently launched unifying artificial intelligence (AI) platform, EY.ai…