A turbulent economic landscape and employment market is putting increasing pressure on businesses to retain and attract talent. And in fast-paced and typically high-turnover labour markets such as the PR, marketing and communications space, the value of employer brand cannot be overstated.
Brands are overlooking older consumers and missing out on a lucrative audience, according to new analysis by CreativeX…
In the ever-evolving landscape of customer relationship management (CRM) and customer experience (CX), brands are facing an array of challenges, writes Chris Smith, Principal Consultant for CX & Technology at Team ITG…
The holiday season brings something a bit different every year for marketers. The uncertainties that have marked 2023 – inflation, mentions of a recession, tighter budgets – have brought unease as marketers are left wondering the potential implications on consumer behaviour for the peak shopping period.
Julia Connaughton is Strategy Director, DAX, at Global. She has over 20 years’ experience in digital marketing, working in media agencies and publishers, including MGOMD, MEC and the7stars.
A direct alternative to traditional video content production – an often time-consuming, resource-intensive and expensive task that many businesses struggle with – AI technology allows sales and marketing professionals to create personalised videos at speed, at scale and at a fraction of the cost with the face and voice of you or your employees.
In a roundtable to launch its Blueprint for Change initiative, NDA convened leading figures from brands, agencies, civil society and industry bodies to discuss the practical steps organisations must take today to deliver true inclusivity.
Over the past few months, there has been a decline in deals due to uncertainty in the political and macroeconomic landscape. However, we are now witnessing a positive shift in sentiment and an increase in conversations, particularly among founder-backed businesses in the UK
Team ITG, the technology-led, marketing activation business, has launched its new Creative Department to spearhead creative campaign operations with major brands including Jaeger, Whittard, Costa and Macmillan…
With global ecommerce sales predicted to hit $6 trillion in 2023, the challenge of standing out in an increasingly crowded online space is getting harder every day, writes Benjamin Oluonye, Director of Operations, Underwaterpistol…
FMCGs can leverage digital engagement to increase their reach, visibility, brand loyalty and sales, writes James Churchill, Head of Global Merchants Services, PayU GPO…
For businesses looking to build a solid customer base, it’s become all about personalisation. Loyalty is driven by an experience economy where digital is the expectation and knowing what customers want at any given time is the standard.