
Apps feel the love on Valentine’s Day: here’s how to leverage the occasion to maximise user acquisition
New data from Adjust has revealed just how much attention mobile apps receive both in the lead-up to and on Valentine’s Day

New data from Adjust has revealed just how much attention mobile apps receive both in the lead-up to and on Valentine’s Day

NDA has launched a new series on NDA, Marketing the Marketers, talking to the marketing and comms leaders behind the success of our leading companies.

Industrial action on the UK rail networks prompted a boost to ecommerce revenues last week, according to data from Wunderkind…

How can publishers take advantage of the changing tides in programmatic?
Anna Heatherly of The MediaGrid provides four examples…

Microsoft’s Xandr has formed a partnership with Permutive to provide marketers with access to standardised publisher first-party data.

GumGum, a contextual-first, global digital advertising platform, has announced a new partnership with Cedara, the carbon intelligence platform….

Why is Shopify so popular? And how can your business take advantage of what it has to offer when it comes to building your ad campaigns? Piero Pavone of Preciso explains all…

New data from Wunderkind, a performance marketing channel that scales one-to-one messages for retailers and brands, has revealed that retailers are leaving valuable first-party data capture opportunities on the table…

There’s a real buzz about YouTube’s new revenue sharing model for creators, writes Ed East of influencer marketing agency Billion Dollar Boy…

NDA Editor Justin Pearse and Publisher Andy Oakes are back with another gentle ramble along the paths of a week in the digital media and marketing industry.

This series aims to myth-bust misconceptions about the digital industry by showcasing the journey and talent of some of our fantastic women in digital.

When it comes to smartphones and digital devices blanket stereotypes are too often assigned to entire generations. For Gen Z, who have grown up with smartphones, there is a perception that they are hooked on their personal devices, forever heads down in the latest social media trend.