VC funding has naturally fallen, impacting valuations and making it harder for startups to scale. However, the situation is far from bleak, writes Miguel Fernandez, CEO of Capchase…
NDA’s Digital Women series is talking to leaders from across our industry to understand the particular issues faced by women. Next up is Laura Chaibi, International Director of Ad Marketing & Insights, Roku.
NDA has always been dedicated to celebrating the digital industry and as we face an uncertain economic future, we’ll be hearing from leaders across our industry to discover what’s keeping them smiling as we enter 2023. Next up is Sarah Gilchriest, President of Circus Street.
We ask Sophie Mercer, Founder of Eqcouture how she built her equestrian sports fashion brand
Order fulfilment company The Storage Place is flying the flag for the logistics industry with its push to become carbon-neutral…
NDA meets Victoria Pindar, VP of Sales at Exit Bee to hear how a combination of unique micro-moment targeting, creative ad formats and measurement smarts make Exit Bee a force to be reckoned with in digital advertising…
A research study called The Point of Search”, commissioned by Clear Channel UK, Global, JC Decaux UK and Posterscope, has revealed that mobile searches conducted out of home are much more diverse and 38% more likely to lead to a purchase compared with mobile searches conducted at home.
Retailers must increase their share of voice against competitors or risk losing out on potential sales. By filtering out invalid traffic and fraud, businesses can reduce the impact it has on their budgets, stay one step ahead of the fraudsters and reach prospective shoppers.
In the second part of our Digital Audio Advertising roundtable, in partnership with AMA, our panel explores why addressable audio may well resolve some previously gnarly targeting challenges…
A new 2023 State of Social & User-Generated Content (SOSUGC) report from TINT has found consumers trust authentic, unpaid reviews from real customers more than any other type of content, with the level of trust variable depending on the type of content…
With progressive brand values now becoming a ‘must have’ for consumers, corporate social responsibility (CSR) has never felt more important. From sustainable supply chains to diverse recruitment policies, businesses are putting their best foot forward to communicate their values.
Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.