Research from Reddit (in association with independent insights agency Talk Shoppe) has revealed that consumers’ reasons for engaging with social media are changing in unexpected ways, creating new demands on social platforms and opening up new opportunities for brands to leverage the power of community…
‘Agents of Change’ is an ongoing initiative from MiQ (in partnership with New Digital Age) shining a spotlight on the individuals helping build the new Advanced TV (ATV) industry.
Here, Tom Roach, VP of Brand Strategy at digital-first marketing performance company Jellyfish, explains how he is helping to bridge the worlds of brand and performance marketing and why ATV might be the perfect environment to unite the two…
There was another quarter of total marketing budget growth in Q4 2022, despite the recession, according to the latest IPA Bellwether Report.
The launch of the second wave of ISBA’s landmark Programmatic Supply Chain Transparency Study with PwC painted an incredibly positive picture of the programmatic advertising industry.
Don’t be afraid to be outside of the box (not just stepping outside of the box, actually exist outside of the box) and embrace all the wonderfulness that comes with it
NDA’s Digital Women series is talking to leaders from across our industry to understand the particular issues faced by women. In this piece we talk to Ella Kerr-McCutcheon of mediarithmics
The UK Government has been presented with a landmark national strategy for drone technology across land, sea and air to rapidly, safely and efficiently accelerate growth by capitalising on an industry estimated to be worth over £45 billion to the UK alone by 2030…
TikTok has announced the launch of the TikTok Academy across Europe, a virtual interactive education platform designed to upskill brands and agencies of all sizes at scale on how to best utilise TikTok for Business…
AI is moving the goalposts again, meaning a shift in mindset for marketers and consumers alike, writes Lucas Galan of CODE Worldwide…
As we face an uncertain economic future, NDA is meeting leaders from across our industry to discover what’s keeping them smiling as we enter 2023. Next up is Ariel Quinones, Co-Founder of Ironhack international tech school…
With a perfect storm gathering, how can online retailers overcome supply problems and continue to appeal to the right demographics in the age of consumer hesitation? Karel Schindler, CEO at ROI Hunter offers his opinion…