For advertisers, this year’s FIFA World Cup is happening in the midst of Black Friday, Cyber Monday and the Christmas build-up, writes Simon Akers of Archmon…
Eight tactics tp help you adapt your marketing campaigns
Marcel Hollerbach, Co-Founder & Chief Innovation Officer at Productsup, delves into how hybrid shopping could bring back the high street.
Consumers will prioritise bargains, close loved ones and hybrid shopping experiences this festive season, as the cost-of-living crisis increasingly puts a strain on people’s finances, research from Havas Media Group UK has found.
Will the deprecation of third-party cookies have any impact on the popularity of programmatic Digital Out of Home (pDOOH)? What role can first-party data play in leveraging pDOOH successfully? Will data-led OOH dampen the creativity associated with outdoor campaigns? An expert panel recently discussed these questions for NDA…
As the Culture and Inclusion leader at Kinesso, Femi leads the diversity, equity, and inclusion strategies for Kinesso and its sister IPG agencies, Matterkind and Acxiom. We asked who her digital hero is.
Merchants know they need to deploy fraud prevention solutions. Many merchants utilise such services provided by an existing Payment Service Provider (PSP). However, this approach could cost merchants in the long run.
Reports of drinks spiking at industry events is endemic of a bigger problem
NDA’s Digital Women series is talking to leaders from across our industry to understand the particular challenges, and opportunities faced by women. Next up is Layla Soufi, DSP Partnerships EMEA, Viooh.
Digital audio company Octave Audio, a joint venture by News UK and Bauer Media, today announces the launch of its scaleable podcasting solution…
Yahoo has announced a new relationship with Adsquare to bring expanded digital out-of-home (DOOH) targeting and measurement capabilities to its omnichannel Yahoo DSP across EMEA markets.
Supermarket Asda has launched its new loyalty programme, Asda Rewards, to all its 633 stores across the UK and online via its Asda.com website, supported by a major new advertising campaign from creative agency Havas London and media agency Spark Foundry…Â Â