Will the deprecation of third-party cookies have any impact on the popularity of programmatic Digital Out of Home (pDOOH)? What role can first-party data play in leveraging pDOOH successfully? Will data-led OOH dampen the creativity associated with outdoor campaigns? An expert panel recently discussed these questions for NDA…
As the Culture and Inclusion leader at Kinesso, Femi leads the diversity, equity, and inclusion strategies for Kinesso and its sister IPG agencies, Matterkind and Acxiom. We asked who her digital hero is.
Merchants know they need to deploy fraud prevention solutions. Many merchants utilise such services provided by an existing Payment Service Provider (PSP). However, this approach could cost merchants in the long run.
Reports of drinks spiking at industry events is endemic of a bigger problem
NDA’s Digital Women series is talking to leaders from across our industry to understand the particular challenges, and opportunities faced by women. Next up is Layla Soufi, DSP Partnerships EMEA, Viooh.
Digital audio company Octave Audio, a joint venture by News UK and Bauer Media, today announces the launch of its scaleable podcasting solution…
Yahoo has announced a new relationship with Adsquare to bring expanded digital out-of-home (DOOH) targeting and measurement capabilities to its omnichannel Yahoo DSP across EMEA markets.
Supermarket Asda has launched its new loyalty programme, Asda Rewards, to all its 633 stores across the UK and online via its Asda.com website, supported by a major new advertising campaign from creative agency Havas London and media agency Spark Foundry…
Direct-to-consumer (DTC) ecommerce company ESW and SEKO Logistics (SEKO), a global logistics provider, have entered into a new partnership agreement providing mutually complementary services to each other’s clients…
In tough times, marketing can often be the first thing to get slashed; a ‘recession reflex’. But, in reality, it should be the last department to go, writes Greg Blazewicz at SALESmanago…
When Paris Hilton, heiress of the Hilton Hotels empire, swept through Cannes Lions International Festival of Creativity this summer, declaring herself “the original influencer” and self-styled “Queen of the Metaverse”, it sparked an interesting debate among some marketers; what’s the difference between an influencer and creator?
NDA’s Digital Women series is talking to leaders from across our industry to understand the particular challenges, and opportunities faced by women. Next up isJoanne Reid, Delivery Director at Graphite Digital.