Chris Edwards is Director, Business Development at Rakuten Advertising. In media career spanning over twenty years, roles have included at Hearst Magazine, AOL, Glam Media and many more.
Barclaycard Payments found that over two-thirds (68 per cent) of businesses that currently offer subscriptions will expand their portfolios before the end of 2022.
A new study on the accuracy of AI and Machine Translation (MT) software, conducted by Weglot and language consultants Nimdzi, has shown the tools are more accurate than people might think…
The retail landscape has seen an 8% increase in revenue year on year (YoY) throughout Q2 of 2022, according to new data from global affiliate marketing platform, Awin…
Attention measurement agency Lumen Research has teamed up with Digital Turbine, an end-to-end mobile platform delivering video ads via leading app publishers, to examine in-game mobile ads performance and attention…
Global market research platform Appinio has released research on the British population’s preferences on paying for streaming services…
Brands need to be available to consumers on whichever channel they prefer to shop, writes Alan Chester, VP of Ecommerce at Luzern…
Branded consumer goods business PZ Cussons is designing enhanced product experiences in partnership with Product Experience Management (PXM) specialist Akeneo.
The past 18 months have seen a boom in mergers and acquisitions across the adtech ecosystem, as companies look to expand their offering and create their own ‘walled gardens’ in response to ATT, as companies look to secure as much first-party data as possible. We asked Levi Matkins, CEO of LifeStreet, an independent programmatic marketing platform, to explain the motivations behind this recent wave of acquisitions.
News UK’s social creative agency, The Fifth, hosted a lively industry discussion in Antibes during The Cannes International Festival of Creativity in June, exploring the growth of the Creator Economy, and the challenges and opportunities that lie ahead.
The continued digitisation of the sport industry, combined with its power to command attention and drive fan engagement, has unlocked compelling, rich brand opportunities.
The latest deals, partnerships and announcements in digital media and marketing.