Interviews, insight & analysis on digital media & marketing

New Business Bulletin: Incubeta, Index Exchange, The Trade Desk, TikTok and more

Adverty AB unveiled a global partnership with Swedish technology company SeenThis; the partnership enables streamed video advertising to be delivered into live-gaming environments for the first time. The collaboration will allow advertisers to stream video creative programmatically through their preferred DSPs into Adverty’s gaming inventory of IAB standard display banners, setting a new standard for immersive, smooth, high-quality in-game video advertising.

Index Exchange Inc. (Index) announced a partnership with Scope3, a leader in supply chain emissions data, in order to help marketers make data-driven decisions that reduce their carbon footprint. Every step in the lifecycle of an ad, from creation to delivery, produces carbon emissions. According to a recent study, digital activities make up 3.5% of worldwide greenhouse gas emissions, a figure growing by 6% every year.

Disney Advertising and global ad tech company, The Trade Desk, have struck a deal to help marketers preserve the value of relevant advertising, while protecting consumer privacy. The partnership marks a significant step for the industry around data activation for more accuracy and precision in advertising. It also transforms how advertisers access Disney’s portfolio of premium supply, rooted in secure data collaboration and powered by automation through Disney’s Clean Room technology.

TikTok has launched an Inventory Filter, its latest brand safety solution that enables advertisers to have more control over where their ads appear on TikTok. It will help to foster an environment where brands have a safe space to build their brand, connect with their community and showcase their products and services. The TikTok Inventory Filter is also aligned to the GARM Brand Safety and Suitability Framework to ensure that it meets global, industry-wide standards.

Hawk Platform, the fully multi-channel demand-side platform (DSP), announced a global partnership with Azerion’s proprietary SSP, Improve Digital. The collaboration with the digital entertainment and media platform will enable marketers to reach Azerion’s audiences at scale, via impactful rich media formats, as well as native, video and display advertising across Azerion’s premium games and leading publishers. 

The inaugural FTX MLB Home Run Derby X event in Crystal Palace Park, London attracted more than 1.2 million viewers via live stream and 6.9m total event views across MLB’s social channels where fans watched the Yankees beat the Red Sox 42-40 in the final. At the heart of the event was the electrifying new baseball format where 4 teams, each with an MLB Legend, a Superstar, a Rookie and Wild Card representing the Boston Red Sox, Chicago Cubs, Los Angeles Dodgers and New York Yankees battled it out in the pre-lims. Full run down of each game can be found here.

Top ten app SHAREit is breaking into the UK/EU by partnering with new, high-growth industries. The move will see SHAREit’s new partners in: gaming, fintech, dating, food-tech, e-commerce and over-the-top (OTT) media service, advertise on SHAREit’s platform to a significant audience in Asia/Indonesia. The app, which was initially conceived to ‘serve the unserved,’ allows users to share content, without requiring WiFi or a data-plan. 

 eDesk, the ecommerce helpdesk, announced a partnership with French Unicorn Mirakl, the marketplace platform chosen by leading enterprises to scale ecommerce at speed. The partnership means eDesk now natively integrates with over 300 Mirakl-powered marketplaces, and brings a customer support solution to Mirakl sellers to help them grow into new sales channels without compromising customer satisfaction.

Manchester-based ecommerce agency Fluid Commerce has been appointed by performance cycling apparel brand Le Col. Fluid Commerce is providing strategic expertise with Amazon’s sales platform to assist Le Col with an international expansion into the US. 

Amplience has today announced the role it has played in the recent successful launch of the selfologi website. This online cosmetic treatment destination is the first to connect consumers directly with practitioners and clinics. Key to the success of the launch was a technology stack that could deliver agile content management. 

Car buying site, heycar and automotive media business, Autovia have announced a new commercial partnership for Autovia’s BuyaCar platform. From today, BuyaCar customers can browse heycar’s quality used stock from dealers on the BuyaCar website or buy directly from heycar by paying a deposit. It’s a fantastic deal for customers who will be able to browse a greater choice of 100K quality used vehicles when looking for their dream car.