Jamie Irving, VP Digital Marketing and CRM at Pentland Brands, speaks to New Digital Age Editor-in-Chief Justin Pearse about the evolving challenges of measurement, the role of econometrics, and why effectiveness must always trump efficiency.
Veridooh, the independent out-of-home (OOH)
This week’s agency news features PHD, EssenceMediacom, MGOMD, Republic of Media, Mindshare, The Good Agency, mFuse, VCCP, and more.
Sky Sports will welcome four new whistle-to-whistle sponsors — Guinness, Coca-Cola, Uber Eats and The British Army — who will not only feature prominently across live Premier League coverage but also lead in innovative branded content activations. They join returning partners bet365, which continues its sponsorship of pre- and post-match coverage, and EA, which expands its multi-year partnership to deliver engaging digital and social content tailored to fans…
DoubleVerify (“DV”) (NYSE: DV), a
Daryl Goodman-Gordon has enjoyed an eighteen-year career in the industry, which has included stints at Twitter, DoubleVerify, Clinch and now Squared.io, where he holds the position of VP of Sales. We asked Daryl to name his digital hero
With 20 years’ experience in digital advertising, Stevie has primarily worked with premium publisher brands such as The Telegraph, LADbible, and Spectator. She recently joined Adnami as UK MD. One of our industry’s total heroes, she is NDA’s new monthly columnists.
Sky Bet explores the highs and lows of football fandom ahead of the new season with a six week national real time DOOH campaign triggered by dynamic audience data.
Advertising needs to optimise ads for attention and clarity because hindsight metrics come too late, writes Roger van der Spek, Managing Director & Co-Founder, Brainsight…
With over half a billion followers across its platforms, LADbible Group has built a global social entertainment powerhouse. NDA editor-in-chief Justin Pearse sat down with Becky Gardner, Head of Originals at LADbible Group, to discuss how her team develops hit formats, works with brands, and is expanding into new distribution models like FAST.