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PMG, a global independent marketing
Michael Feeley
1 August 2025
PMG, a global independent marketing
International wildlife charity Born Free
Integrated digital marketing and advertising
DoubleVerify (“DV”) (NYSE: DV) has announced the expansion of its post-bid brand suitability measurement across thirty unique content-level categories on Meta’s Facebook and Instagram Feeds and Reels. These categories, developed as part of DV’s client-focused innovation strategy, offer advertisers deeper transparency and insight into where their ads appear…
In the first edition of his new monthly column, to be published on the final working day of each month, New Digital Age’s editor Michael Feeley explores how the ad industry (and its continuous evolution) remains crucially important to our understanding of the wider world…
Digital analytics company Contentsquare has signed a definitive agreement to acquire Loris AI, a leading conversation intelligence platform.
Acast – the world’s largest independent podcast company – has announced a global partnership with Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company…
Social entertainment business LADbible Group is to make its debut on television screens with the launch of the LADbible Free Ad-Supported Streaming TV (FAST) channel.
Supply-side platforms have reached a cross-roads, says Ann Tarasewicz, CEO at Axis…
At MAD//Fest London 2025, Lydia Oakes, MD at Bluestripe Communications, along with Paul Wright, Head of Advertising EMEA at Uber Ads put on a masterclass in making B2B more effective, creative and powerful in delivering results to the bottom line
Lumen Research and TVision have released three years of aggregated eye-tracking data, revealing the top fifty Christmas ads that best captured audience attention in the UK. Aldi, The National Lottery and McDonalds have come out as the top “winners” of Christmas advertising…
Social media advertising has entered a new era, one where the traditional benchmarks of success have changed, and the metrics that once defined the channel no longer tell the whole story.