Marketers are witnessing the emergence of a new audience with growing spending power, with children now receiving significantly more pocket money than in previous years, and making good use of that additional cash online, according to research from GWI.
Chris Dunne is Head of Marketing, Thinkbox and CEO, Outvertising. Outvertising is the marketing and advertising industry’s not-for-profit, volunteer-run LGBTQIA+ advocacy organisation. Chris’s career spans two decades, he was named in The Media Leader’s inaugural Future 100 list, is a member of the Chartered Institute of Marketing, the UK Accessible Advertising Alliance, and the IPA’s Effectiveness Leadership Group…
In part two of the recap of our CTV Advertising roundtable in Cannes, the discussion honed in on questions of content quality, audience engagement, and the shifting responsibilities of platforms and planners in the CTV space…
Two years in the making, Ocean Outdoor has unveiled the Showcase, a brand-new, freestanding, immersive 3D Digital Out of Home (DOOH) canvas…
New Digital Age is increasing its focus on the indepedent agency sector.
New Digital Age recently hosted a roundtable discussion in Cannes on the present and future state of CTV advertising marketplace. Among the industry experts participating were: Charlie Goodman, Head of Supply Side Ad Platform, Roku; Richard Brant, Senior Director, Advanced TV, Vevo; Chris Kleinschmidt, VP, EMEA Advertising Sales, TiVo; Ross Appleton, General Manager, Tubi; William Jones, Head of Advanced TV and Omnichannel Activation, Adform; David Goddard, Senior Vice President of Business Development, DoubleVerify; Lindsey Clay, Chief Executive, Thinkbox; Fatima Dowlet, Head of Streaming, Channel 4; Ed Wale, VP, International, LG Ad Solutions; Pippa Scaife, Director of Digital Advertising, Sky…
While AI is helping reshape the craft of media planning, the second half of the New Digital Age and Nano Interactive roundtable turned to a more sobering conversation. What does all this progress mean for ethics, regulation and the broader social contract between technology and humanity?
Marketers are pouring time and money into generative AI tools, yet seeing little in return — and it’s impacting their bottom line, according to new research from Hootsuite. New Digital Age spoke to Billy Jones, Head of Marketing at Hootsuite, to find out more…
Angela Tangas has been appointed the new Global CEO of Oliver, the Brandtech Group’s in-housing consultancy. The former Dentsu UK Group CEO will also serve as Brandtech’s first Chief Strategy Officer…
At a recent Cannes roundtable hosted by New Digital Age in partnership with Nano Interactive, the ways in which AI is transforming media planning were discussed. Participants included Emma Withington, Chief Planning and Strategy Officer, Havas; James Shoreland, CEO, VCCP Media; Deborah Gbadamosi,Vice President of Inclusion, IAA UK; Natasha Wallace, Managing Director, Jellyfish; Erfan Djazmi, Chief Digital Officer, Mediahub Worldwide; Pius Hornstein, Global Head Digital Global Business Units, Sanofi; Ed Freed, Global Transformation Officer, Rapp; Niall Moody, Chief Revenue Officer, Nano Interactive; Ed Cox, Partner, Media, Data and Effectiveness, Beyond…
Freddie Turner is Managing Director, Chalice AI EMEA and NDA’s returning monthly columnist