New Digital Age spoke to Dorin Boerescu, CEO of 2Performant, who believes that brands need to diversify beyond Google and organic CTRs, and focus on generating demand through alternative channels…
Attention business Lumen Research has appointed Shazia Ginai as Global Vice President of Consulting, as demand continues to grow for smarter, attention-first media planning…
Marketing intelligence platform Supermetrics has acquired Relay42, a real-time customer data platform. New Digital Age spoke to Anssi Rusi, CEO of Supermetrics, to find out more…
Justin Pearse, Editor-in-Chief of Retail Media Age (RMA) sat down with Lucia Mastromauro, Deliveroo’s new VP of Advertising at our retail media event in Cannes to accompany the soft launch of RMA…
What’s really changed since ‘lockdown’ in terms of media consumption, spending habits and consumer habits? Rachel Macey, Managing Director, Kantar Media TGI UK & Europe explores the subject for New Digital Age…
The Unreel Network and Extreme
Traffic curation emerged as a response to PMPs limited logic, offering more adaptive, more contextual, and more specific solutions. But is it truly solving the root problem? Or is it merely reshaping it without genuine ownership?
NDA Editor-in-Chief Justin Pearse sits down with media and marketing veteran Paul Evans to find out more about V2RSION, the company he founded, described as ‘the first Positioning Engineering studio built for the intelligence era’
This’s week’s new business roundup includes The Brandtech Group, Bauer Media, IPA, Dazed Media, ISBA, TripleLift, Sojern, PubMatic, and more.
This week’s agency news features VCCP, We Are Social, the7stars, Billion Dollar Boy, Joint, Initials CX, McCann Bristol, Nest Commerce, and more.
This week’s roundup of hires and promotions features WPP, Oliver, Incubeta, Fuse, IMA, Open Partners, Ad Signal, and 86Tales.
Marketers are witnessing the emergence of a new audience with growing spending power, with children now receiving significantly more pocket money than in previous years, and making good use of that additional cash online, according to research from GWI.