In response to recent controversy, NDA’s Deputy Editor Tyrone Stewart discusses the industry’s “manel” problem.
Industry experts react to the Q1 2024 IPA Bellwether Report, where it was revealed that just shy of a quarter of UK companies revised their marketing budgets in the quarter.
You’re a brand that’s challenging the established leaders and fighting for growth, but as your marketing costs have risen in the last 2 years, your revenue and market share haven’t kept pace. And, nobody can tell you why.
Sound familiar?
New Digital Age and The Advisory Collective recently hosted the 2024 Digital Women International Women’s Day (IWD) Lunch in partnership with ActionRocket, BBC Studios Social, and Evening Standard…
This week’s New Business Bulletin has good news and business wins from Spotify, The Independent, SheSays and more
M&C Saatchi has joined forces with London-based youth organisation RISE.365 and Clear Channel to launch a thought-provoking out-of-home campaign called Changing Narratives…
This week’s NDA Agency News has campaigns and appointments from JOAN London, Jaywing, The Goat Agency and more
This week’s NDA News Roundup has people moves, campaigns and business wins from M&C Saatchi, Jaywing, Monumental and many more
The biggest trends in ecommerce and retail in 2024.
Karel Schindler, CEO at ROI Hunter, beilieves that retailers cannot continue to facilitate returns at the current rate, especially not with an added cost…
The Advertiser Association and International Advertiser Association arranged two teams to debate “a strong UK ad industry is key to returning the economy to good health”
Are current models of media buying helping to fuel prejudice and misinformation against LGBTQIA+ people? What more can the industry do to redress the balance in favour of a more inclusive, progressive and positive media landscape?
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
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