At a recent panel event, Marketing the Marketers, hosted by Bluestripe Group and NDA, our panel of experts dug into a multitude of reasons why there’s a lot for agencies to be hopeful about.
Chaired by NDA’s Editor Justin Pearse, the panel featured Jerry Daykin, Global Head of Media at Jim Beam, Hannah Baker, Head of Marketing for Wavemaker U.K., Rhiannon Murphy, Head of Activation at the7stars, and Seb Joseph, Senior News Editor at Digiday.
Gary Whittemore, EMEA Head of Sales at RetailNext and Retail Think Tank (RTT) Co-chair, shares his predictions for the year ahead…
At the outset of 2023, marketers expressed a sense of cautious optimism. After a challenging 12 months, is the outlook any brighter for the marketing industry? What trends are the ones to keep a close eye on in 2024?
In the first It’s Always Media Thursday podcast of 2023, Editor Justin Pearse and Publisher Andy Oakes kick off the year with another gentle ramble through a week in digital media and marketing.
The industry has been reacting to the findings of the latest IPA Bellwether report, which reveal that marketing budget growth slowed considerably during Q3 2022…
NDA has launched a survey
In our Reasons to be
UK marketing budgets grew for the seventh consecutive quarter in the face of a recession, according to the latest IPA Bellwether Report. Here’s what the industry thinks about it.
After the chaos of Covid and the Brexit withdrawal agreement having finally been struck, it’s been tempting to want to ignore one of our industry’s biggest issues – or at least kick the can down the road.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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