Interviews, insight & analysis on digital media & marketing

Five good reasons to enter the NDA Heroes Awards 2023

“Did you ever know that you’re my hero?” sang Bette Midler in the classic 80s blubfest Beaches, but is there someone in your organisation or industry who YOU believe deserves ‘Hero’ status? 

Someone who goes above and beyond, not just for your organisation and clients, but also in their support of colleagues and the industry as a whole? Someone who perhaps flies under the radar of traditional industry awards and never seems to get the recognition and thanks they richly deserve?

A truly unique event in the business calendar, The NDA Heroes Awards aims to redress the balance and shine an overdue spotlight on the unsung heroes of the UK’s Adtech, Agency, Brand and Publishing sectors. People who make a real difference to their colleagues and are more appreciated and valued than they currently know.

Here are just five great reasons why YOU should nominate your own heroes for recognition:

  • Demonstrate your appreciation of valuable colleagues;
  • Show off the strength of your team to the world;
  • Provide inspiration your other employees;
  • A low-cost, low-hassle way to honour team members that aren’t often recognised with awards;
  • Celebrate achievements that aren’t always spotlighted e.g. mental health champions.

“Of course, it doesn’t have to be an employee or colleague that you nominate for an NDA Hero Award,” said Justin Pearse, Editor of New Digital Age. “You can just as easily nominate a mentor, a consultant, a client – anyone that you consider to have made a big difference to you. You could even nominate yourself!

“Unlike many other industry awards, the entry process is quick and easy. No stats or supporting evidence are required. Just give us up to 500 words from the heart on why your nominee deserves to be recognised.” 

Nominations are now open. There are two awards given in each sector we cover, with a ‘Collaborative Champion’ and a ‘Hero’ to be honoured in Adtech, Agencies, Brands and Publishing.

Find out more about entering the NDA Heroes Awards here.

To register your interest in sponsoring the awards please email