Interviews, insight & analysis on digital media & marketing

PR

AI can write the words, but can it build brand trust?

Applications like ChatGPT and Claude can rapidly generate content with flawless syntax and increasingly convincing structure and pacing, but, in PR and marketing, good communications are about far more than the right words in the right order, says Hayley Goff, CEO at Whiteoaks International...

PR’s measurement problem isn’t ROI – it’s knowing what the data actually proves

10Fold’s 2026 Integrated Communications Survey found that between 81% and 88% of B2B marketing leaders say measurement sometimes or very often affects strategy and budget decisions across communications channels. Yet only 49% are very confident in the accuracy and completeness of their communications data. Susan Thomas, CEO, 10Fold explore the issue for New Digital Age...

Why Preparation Is the Real Growth Hack: Getting PR Right in Adtech

Too many adtech founders treat PR as a switch to flip once the product is built: a press release here, a LinkedIn post there, a hopeful pitch to a trade title the week before a funding announcement. This approach almost always fails, not because the product isn't good, but because the market was never given a reason to care.

PR, Programmatic

Bluestripe Group partners with The Advisory Collective to launch AdVantage to help adtech companies cut through in the UK

Advertising, PR, Programmatic

Bluestripe Group publishes new report on ‘The Future of PR’

2016 vs 2026: the evolution of PR

Is PR going backwards? Why AVE’s “return” should worry every PR leader