Online car buying marketplace Carwow is seeking to level-up its digital marketing offering through a partnership with media buying platform Adform.
Carwow will leverage Adform’s suite of services to scale its marketing efforts and establish a media network in European markets, starting in the UK, before expanding into Spain and Germany.
“We needed a partner that could meet our demands as a growing business and Adform is perfectly aligned to do just that,” said Ben Carter, Global Chief Customer and Marketing Officer at Carwow. “Its dedication to managing first-party data transparently and driving results is unmatched. We’re confident that Adform will help us and our brand partners to reach new and existing customers, ultimately, strengthening our global presence as a disruptor.”
Adform’s identity solution, ID Fusion, will be combined with Carwow’s first-party data to enable the marketplace to explore retail media opportunities, and provide a platform for advertisers to more precisely target audience through marketing campaigns.
Carwow will adopt Adform’s managed services, including its demand side platform, adserver, and data management platform, to support display, creative, performance, measurement, and attribution.
“Carwow is changing the game in its industry. We’re delighted that it recognises the value of using advanced programmatic solutions to drive growth in today’s competitive market,” said Phil Acton, Country Manager UK at Adform. “Adform’s tools and measurement capabilities are an ideal solution for Carwow’s mission and I look forward to a truly successful partnership.”
*Adform is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of NDA
