The Women In Programmatic Network was set up to represent women in the programmatic industry. To celebrate its work and its members, NDA is running a series of interviews with its members. Next up is Anne-Claire Cornee, Sales Director, Global Brands & EMEA Markets, Dailymotion.
Why did you join the Women in Programmatic network and what do you hope to get out of it?
Why? After being locked in France, I’d like to meet my peers and make meaningful connections, to grow ; to enjoy the journey, personally and professionally. Being part of a group of female experts inspired me, it brings sense to my work.
What? Surrounded by female leaders of the industry across the globe, I hope to extend my knowledge in the industry, relying on the expertise of the network and its diversity. I hope to learn opportunities in Asia or understand the challenges of the industry from the Americas.
What are the biggest challenges, and opportunities for women in the programmatic industry today?
Today, women in the programmatic industry have several opportunities, it is a time when we can be heard and seen as a strong asset in any company. We should seize the opportunities and with the help of networks like TWIP, we can grow and change aspects of the current ecosystem to show that we are not an exception but are large in number.
Programmatic roles bring technical knowledge, often seen as male topics. The lack of female representation is impacting the weight of expertise of women in this industry.
What does the industry need to do to champion women in the programmatic industry better?
End the stereotypes, find support to increase the self confidence of every female of the industry. Give the chance to women to speak and be better represented in the industry, which TWIP is doing!
What are the biggest challenges, and opportunities overall for programmatic advertising this year?
Finding the next targeting capability excluding cookies. What will be the solution? Flexibility, in order to adapt and align with other technologies in the market.
What is your biggest achievement in programmatic to date?
My biggest achievement has been assisting, advising, researching, making exceptions and innovating internally for one of the most important direct European clients in its programmatic transformation.
They internalised their Trading Desk and today we are part of their preferred European publishers initiative.
I am proud to be part of the Disneyland Paris annual partnerships for 3 years now.