The Women In Programmatic Network was set up to represent women in the programmatic industry. To celebrate its work and its members, NDA is running a series of interviews with its members. Next up is Lucille Brune, Head of Trading Operations, The Ozone Project.
Why did you join the Women in Programmatic network and what do you hope to get out of it?
To learn and share with other women in the Industry and be up to speed on our space. To be connected to brilliant and dynamic women in a friendly and ambitious environment.
What are the biggest challenges, and opportunities, for women in the programmatic industry today?
Biggest challenges:
Feeling confident and experienced in a male-heavy industry (Imposter syndrome).
Developing and shaping women’s careers as leaders.
Opportunities:
Encouraging and supporting women to inspire and make everything possible together.
Women are usually very keen to develop and learn via education, research, coaching or mentoring.
What does the industry need to do to champion women in the programmatic industry better?
To enable more women in executive/senior management teams.
We need more women success stories from all backgrounds and levels. More male support for women and more inclusion.
What are the biggest challenges, and opportunities overall for programmatic advertising this year?
Data accuracy and efficiency; third-party cookie deprecation and targeting; and GDPR evolution and legal requirements.
