Interviews, insight & analysis on digital media & marketing

Contextual, CTV and integrated creativity to drive digital advertising in 2020

2020 is already shaping up to be a truly memorable year in digital advertising. Many of the challenges of the past few years are being effectively met and the technical underpinning of the industry has never been so robust.

As part of our 2020 Visions series, NDA took the opportunity to capture on camera the predictions and hopes for the year ahead from some of our industry’s leading figures.

The 2020 Visions video features Amy Kean, Head of Strategic Innovation, Starcom Global Clients, on personalised audio, Mark Bembridge CEO, Smartology, focusing on the growing importance of contextual advertising in driving engagement on quality media, and Luke Judge, CEO, Incubeta on the importance of data driving better quality creative in digital advertising.

Gavin Stirrat, VP Europe, Partner Services, OpenX looks forward to increased levels of insight and transparency building trust in advertising and Fern Potter, MD, Neo Media World, is excited about the increased accountability of media to help advertisers gain better understanding and effectiveness of their ad spend.       

Watch the video here: