Interviews, insight & analysis on digital media & marketing

DoubleVerify partners with Samsung Ads Europe to extend media quality verification

DoubleVerify has announced a partnership with Samsung Ads Europe. This partnership will provide advertisers across Samsung’s 50 million Smart TVs in Europe with solutions to help them verify the quality of their video and CTV campaigns via DV Video Complete. 

DV Video Complete provides advertisers with comprehensive measurement and protection that empowers advertisers to monitor and optimize their video campaigns. In turn, advertisers can measure whether their ads have the opportunity to be seen, by real people, in a brand-suitable environment, in the intended geography – across all environments, including CTV.

DV Video Complete is enabled by the DV Video OmniTag, which will allow Samsung Ads advertisers, who run on inventory from Samsung Ads Europe, to utilize a single VAST tag across all environments.

“Samsung Ads Europe is thrilled to partner with DoubleVerify to bring a new level of media quality measurement and control to CTV advertising. CTV offers addressable opportunities for advertisers to reach consumers with new experiences on the biggest screen in the home. This partnership allows advertisers to unlock those opportunities with confidence, knowing that their investment has best-in-class measurement and protection across fraud, brand suitability, viewability and geo,” says Alex Hole, VP and GM at Samsung Electronics Europe. 

“We’re extremely proud to be partnering with Samsung Ads Europe, one of the largest video and CTV platforms in Europe. As a global leader in CTV verification, we recognize that authenticating media quality and strengthening brand protection is essential to maintaining advertiser trust. With our market-leading suite of tools, advertisers will be able to maximize the value of their CTV inventory and improve their return on investment,” adds Nick Reid, Managing Direct, EMEA at DoubleVerify. 

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