Interviews, insight & analysis on digital media & marketing

james eppinger

Xapads UK launch spearheaded by industry veteran

Xapads has expanded into the UK market with the appointment of James Eppinger as Country Head. As Country Head, James will be responsible for building a specialist team while securing partnerships with technology and supply partners.

On his appointment, Nitin Gupta, CEO of Xapads, says: “It’s fantastic to have James on board as his years of experience and expertise will help us shape our business in the region. As a company, we have always focused our efforts on data and performance-driven AI capabilities and with him in our team, we aim to redefine industry standards and solidify our position as leaders in harnessing cutting-edge technology for market advantage.

Eppinger most recently held the position of Country Head UK & EMEA at Datawrkz and before that, Regional Director of EMEA at Connatix.

Xapads specializes in cross-device insights and intelligent AI that “ensures guaranteed outcomes across the entire user journey.” The company has been expanding its operations and currently has offices across in India, the USA, Singapore, UAE, Indonesia, Eastern Europe and now the UK.

On joining Xapads, James, Country Head, UK of Xapads, comments: “I’m excited to be part of a team that leads the way in innovation and creativity within the digital advertising sector. I’m eager to mirror Xapads’ success in the region, and to introduce their top-tier market offerings to independent media agencies, brands and partners across the UK and EU. I look forward to contributing to the delivery of impactful solutions that meet our clients’ needs”.