Immediate, home to trusted brands including Radio Times, Good Food, BBC Gardeners’ World and BBC Top Gear, has completed its annual agency roadshow.
The Immediate team (in partnership with New Digital Age) visited a total of 11 agencies in London and Manchester in September to raise awareness of its market leading brands and the launch of Prism, its enhanced first-party data proposition.
Designed to engage media buyers, the mobile event featured a variety of fun games and activities including a Top Gear racing simulator, a silent disco, free pick ‘n’ mix and free massages.
The winner of the prize draw celebrating the launch of Prism wins a two-night stay in Paris for two people and has been announced as Stephen Salakas at Starcom.
Summing up this year’s roadshow, Cath Waller, MD of Advertising at Immediate, said: “Immediate’s purpose is to bring joy and it was an absolute pleasure to bring our purpose to life with so many of our valued agency partners. We had a great time and met some important new contacts to build relationships with, whilst bringing joy to all who got involved”
“Along the way, we delivered 183 head and neck massages, 90 kilograms of sweets and more than 300 laps of our simulated race track.”
