Mike Walsh, previously VP Integrated Marketing, Europe at VICE Media Group has been appointed as Director of Marketing of LADbible Group, effective immediately.
In his new role, Walsh will lead the development and execution of both the B2C and B2B marketing strategies to support LADbible Group’s continued global expansion and vision to become a global entertainment business for young adults.
His remit will oversee the Group’s commercial, brand, communications, and design functions, including driving brand growth and delivering industry-leading commercial solutions for partners. He will also lead campaigns to position the brand portfolio at the centre of popular culture and entertainment, while also driving social responsibility initiatives.
Walsh will report into Ben Elshaw, Chief Operating Officer, and will lead an integrated marketing team.
Mike Walsh said: “LADbible Group is at a pivotal moment in its journey, and I’m excited to join a company with a unique ability to authentically connect with young adults around the world. I look forward to working with the talented team to drive ambitious campaigns and partnerships, ensuring our brand resonates with our audience and stands out in a competitive media landscape.”
Ben Elshaw, Chief Operating Officer, added: “Mike will play a pivotal role in shaping the future of LADbible Group by driving brand growth, engagement, and revenue. With his wealth of experience in delivering marketing strategies across global markets, his vision and expertise will be key to our next phase of growth.”
