Maison New Digital Age (NDA), New Digital Age’s home for the week of Cannes Lions, will once again feature a week of podcasts, parties, editorial content and events.
The venue is located at the very heart of all the Cannes action, across the road from the Palais, on the seafront opposite Amazon Port.
Maison NDA will feature a range of events throughout the week and will once again be the hub for the UK’s digital media and marketing industry during the festival.
We will be announcing our full lineup, including high-profile guest interviews, in the next few weeks. First details of our Cannes Debates roundtables are below.
Panel events will include our Digital Women event, featuring a panel discussion and drinks reception, celebrating three years since the initiative was launched in Cannes, and a retail media event from our sister title Retail Media Age.
In addition to a series of roundtables and panels focussing on the key themes and trends of the festival, NDA will also be producing daily podcasts, recorded in our on-site studio, held in front of specially-invited audiences.
“Maison NDA has become an essential part of the Cannes experience for our industry and we can’t wait to do it all again,” said NDA Editor-in-Chief Justin Pearse. “Cannes Lions is a crucial part of the industry calendar and we hope Maison NDA can once more add to and reflect its spirit of collaboration, partnership, creativity and innovation.”
NDA Cannes Roundtable Debates
These roundtables, run by NDA Editor Justin Pearse will focus on some of the biggest topics and trends in our industry, subjects that will be reflected on stages and in conversations through the week.
Each roundtable will be written up in full in NDA in the week’s following Cannes Lions. Each will also be featured in coverage throughout the week with NDA’s Cannes coverage and on its social channels, with key insights and photography from the discussions.
Each roundtable will feature a range of influential industry experts from across the ecosystem.
Monday
12.30 – 2.30: NDA AI in Action roundtable
This roundtable will discuss how AI has moved beyond the hype phase and is being implemented to drive true change in digital media and marketing.
Topics will include:
- Where AI is delivering measurable commercial impact today, versus pilots and proofs of concept
- The shift from automation to augmentation across planning, creative and optimisation
- Governance, transparency and trust in AI-driven marketing systems
- The changing skills and structures required inside agencies and marketing teams
- How brands are integrating AI across the full marketing lifecycle rather than in silos
3.30 – 5.00 NDA CTV Roundtable
This roundtable will discuss the biggest opportunities and challenges in in CTV for broadcasters, advertisers and consumers.
Topics will include:
- Fragmentation, reach and measurement in an increasingly complex CTV ecosystem
- The balance between broadcaster, platform and advertiser control
- Addressability, identity and privacy in a post-cookie TV world
- Ad load, user experience and the impact on viewer trust
- The role of CTV in full-funnel planning and cross-media measurement
Tuesday
12.30 – 2.30: NDA The future of retail media
This roundtable will discuss the biggest opportunities and challenges in retail media and how the ecosystem has developed..
Topics will include:
- Retail media’s evolution from performance channel to brand-building platform
- Standardisation, measurement and comparability across retail media networks
- Data access, transparency and the advertiser–retailer power dynamic
- The role of off-site retail media and its impact on the wider ecosystem
- How agencies and brands are restructuring teams and budgets around retail media
3.30 – 5.00 NDA The future of native advertising and branded content
This roundtable will explore the opportunities for native advertising and branded content and its evolution into an essential bedrock for every publisher and advertiser.
Topics will include:
- Native advertising’s role in an attention-scarce, creator-led media landscape
- The convergence of editorial, commerce and creator partnerships
- Measurement beyond clicks, including attention, engagement and brand impact
- Trust, disclosure and maintaining editorial integrity at scale
- How AI and data are reshaping content creation, distribution and optimisation
Wednesday
9.30 – 12 NDA The future of programmatic advertising
This roundtable will discuss the evolution of programmatic advertising, now an evergreen part of any brand’s marketing strategy, across all channels and platforms.
Topics will include:
- The next phase of programmatic beyond efficiency and automation
- Transparency, supply path optimisation and value in the open web
- Programmatic’s expansion across CTV, audio, OOH and emerging formats
- Identity, signal loss and the future of addressability
- The evolving relationship between brands, agencies and adtech partners
3.30 – 5.00 The new role of social media in advertising and commerce
This roundtable will discuss the changing face of social media as a key battleground for both communication and commerce.
Topics will include:
- Social platforms as end-to-end commerce engines, not just media channels
- The rise of creators as media owners, retailers and brand partners
- Performance versus brand storytelling in social-first strategies
- Measurement, attribution and the limits of platform-reported metrics
- Regulation, brand safety and trust in a rapidly shifting social landscape
In addition to editorial content and events, there are a number of ways for partners to get involved, so please don’t hesitate to get in touch if you’d like to join us. Click. here to find out more.
