How should advertisers split their budgets between the open web and the major ‘walled gardens’? Do advertisers have a moral responsibility to help safeguard the future strength and diversity of the open web?
How should advertisers split their budgets between the open web and the major ‘walled gardens’? Do advertisers have a moral responsibility to help safeguard the future strength and diversity of the open web?
Following this year’s Cannes Lions festival, NDA takes a look at the biggest themes and insights uncovered, in a series of video interviews with industry leaders taking part in the event.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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