At the year’s Cannes Lions Festival, NDA Editor Justin Pearse sat down with Kumar Amrendra, Head of Digital Marketing, Planning & Data Science, Sky and Elizabeth Brennan, General Manager Advertiser, Permutive.
In a wide-ranging discussion, we examine the stage of the nation for brands today as they prepare for a world post cookie, the joy of drone shows, and how Permutive enabled Amrendra to “know what we didn’t know” in terms of their audience.
In a frank and honest discussion, we examine the slowness of many brands to properly prepare for cookie deprecation, and how Sky used the news of cookie’s demise to galvanise the business to accelerate its strategic development in this area.
