In this episode of the NDA Meets podcast, we sit down with industry veteran Nick Reid, SVP & MD EMEA, DoubleVerify.
The conversation ranges from the rise of attention to take its place as a new advertising currency and contextual targeting’s role in a post-third-party cookie world to the evolution of brand safety into brand suitability and the threat of ad fraud in CTV advertising.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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