New Digital Age is proud to announce a new partnership with Adwanted Group, becoming an official media partner for the company’s flagship event portfolio.
The collaboration brings together two of the most respected names in the media and marketing industry, combining NDA’s editorial and event expertise with Adwanted’s stellar reputation for delivering industry-leading conferences and content.
As part of the agreement, NDA will support Adwanted’s event programme through editorial coverage, media promotion and on-site presence, including hosting and moderating panel sessions.
In return, Adwanted will provide ticket access for NDA staff and contributors, bespoke discounts for NDA readers and clients of Bluestripe Group, owner of NDA, and joint branding across its events throughout the year.
Adwanted is the company behind The Media Leader, one of the industry’s most influential publications, and also runs a series of high-profile events including The Future of Media, The Future of Brands and The Future of TV Advertising Global.
These events attract some of the sector’s most senior decision-makers and consistently deliver the industry’s most important events.
In a statement about the partnership, Justin Pearse, Editor-in-Chief of New Digital Age, said:
“Adwanted put on some of our industry’s very best events and The Media Leader is an incredibly important publication for our industry. And the team behind all of this is one of the very best in the industry.
NDA has always been dedicated to partnership and collaboration and we are proud to partner with Adwanted and become one of the key media partners for their events. In today’s environment, partnerships have never been more important. Adwanted is without doubt one of our industry’s leading players and I can’t wait to see the fruits of our new partnership with them.”
Andy Oakes, Publisher of New Digital Age and CEO of Bluestripe Group, added:
“From the outset with NDA, we believed in doing things differently, as is the case across the Bluestripe Group. Collaboration has always been hugely important to us, and we believe this new partnership will bring huge benefits to our two collective audiences.”
The partnership also opens up collaborative opportunities between NDA editorial team and the Adwanted event and content team. James Longhurst, content director for The Media Leader, and Sam Tidmarsh, Head of Event Content, Adwanted Events from Adwanted will be working closely with the NDA team across editorial, event content and marketing.
Steven Scaffardi, Global CEO, Events & Publishing at Adwanted Group, said;
“This feels like a natural progression to what has already been a long-lasting working partnership with the team at NDA, but this consolidates a greater strategic and long-term vision.
Just like NDA, I have always been a big believer in collaboration because I truly believe this benefits the industry having two of the most prominent titles in our space working together”.
There are also plans to evolve the partnership over time, including ad hoc content projects and increased editorial collaboration, especially around shared themes and key industry topics.ompetitive approach of trade titles just doesn’t cut it in today’s environment. We’ve long been big supporters of Steve Scaffardi and what he’s achieve
With both NDA and Adwanted committed to championing the media and marketing industry through great content, live experiences and meaningful partnerships, this new collaboration marks an exciting moment for both brands and for the wider industry community they serve.
