In this week’s NDA Podcast, Editor-in-Chief Justin Pearse and Publisher Andy Oakes are joined by Adtech Personality of The Year, and MD at Mantis, Reach, Fi Salmon.
*Sound warning: Tech issues mean Justin’s audio quality is very poor but luckily Fi and Andy’s is crystal clear.
The discussion includes:
- AI’s Impact on Publishing: Exploring how artificial intelligence is currently affecting the industry and strategies to get readers to “arrive and stay”.
- The Surge in Video Budgets: Discussion on the significant increase in video investment, with some agency groups allocating up to 80% of revenue to video content.
- The “Bus Chat”: A deeo dive into the team’s favourite London bus routes, including a particular fondness for the 227.
- Brand Safety vs. Suitability: Moving the conversation from basic safety to “suitability,” acknowledging that every brand has a different tolerance level for content.
- YouTube’s Evolving Audience: How YouTube is increasingly attracting an older demographic through long-form sports broadcasting like county cricket.
- Conference Season: A look ahead to the Possible conference in Miami, debating the “shorts vs. trousers” dress code and the rise of the content creator.
- The Q1 Downturn: Reflecting on the “slow start” to the year and the impact of holiday timing on industry momentum.
