NDA has launched The Summer of Media, an editorial initiative dedicated to celebrating and covering the multitude of events that define the digital marketing and media landscape during the summer months. This series aims to provide our readers with in-depth insights, interviews, and analysis from the industry’s most significant gatherings.
The summer period is traditionally packed with events that bring together people from across the industry spectrum.
From the prestigious Cannes Lions International Festival of Creativity to Advertising Week Europe, which, although taking place in April, serves as a precursor to the summer’s activities; MAD//Fest in July, known for its innovative approach to marketing and advertising; Media360 in Brighton; the fantastic events organised by AdWanted; NDA’s own events and more.
Our editorial team will be on the ground to capture the essence and key takeaways of each. We’ll be conducting interviews with keynote speakers, panelists, and attendees to bring first-hand perspectives. We will delve into the themes and discussions that emerge, offering analyses that reflect the current state and future directions of the industry.
NDA Editor Justin Pearse said: “NDA has always been a publication by the industry for the industry and we know how crucial events are for it. We’re incredibly lucky to have such a vibrant events industry and we want our Summer of Media series to be at the heart of supporting it.”
Pretend you were there
For those unable to be there in person, NDA will offer ‘cheat sheets’ that will summarise the highlights, trends, and insights from each. Even if you weren’t fortunate enough to attend, our coverage will equip you with the knowledge to converse confidently about the latest happenings.
Beyond reporting on the events themselves, NDA talk to organisers and sponsors to to uncover the motivations and objectives behind these events. And whether and how they were worth the investment.
We’ll talk to participants, highlighting what they gained from attending and the overall value of their experiences.
Roll on The Summer of Media.
