Tripadvisor has partnered with Mars to put the focus on our four-legged friends in Cannes this year, with a campaign, Wish You Were Here, designed to highlight the rising trend in pet-friendly travel destinations.
The Cannes activity, in partnership with New Digital Age (NDA), will build on the recent launch of a co-branded digital hub created by Tripadvisor and Mars (makers of CESAR pet food) encouraging businesses to realise the cultural and financial benefits of becoming pet-friendly.
Wish your pet was by your side in Cannes?
Join us on Tuesday 17 June and Wednesday 18 June from 8:30am at Maison New Digital Age (59 Rue Félix Faure) to fill the void with a dog walk and a little breakfast.
Despite 73% of US Tripadvisor users owning pets, less than 1% of Tripadvisor’s US restaurants are currently listed as pet-friendly, demonstrating a huge need for more pet-friendly businesses.
The Tripadvisor/Mars collaboration aims to make the world a more dog-friendly place, with a particular focus on improving the experience of traveling with pets at every step of the journey.
Based at NDA’s Cannes Hub, Maison New Digital Age, the activity will see visitors be given specially-designed postcards to send a ‘Wish You Were Here’ message to their beloved pets back home. Visitors to Maison New Digital Age will also be encouraged to add a pic of their own dog to the picture wall onsite, with prizes for the most popular dogs in a public vote.
For those missing their pets while in Cannes, NDA and Tripadvisor are hosting two early morning (8.30am) dog walks on Tuesday 17th and Wednesday 18th June.
New Digital Age will also be running a series of special ‘My Dog Hero’ interviews, a light-hearted spin on our popular My Digital Hero series.
