With marketing budgets under more scrutiny than ever before, it’s imperative that every dollar of media spend is going to the right places. However, honest mistakes in the buying process mean this isn’t always the case.
Human errors – such as overspend, which is estimated to cost the industry $23 billion each year, representing 4.5% of digital ad spend – can cause significant damage to a business.
NDA, in association with Grasp, decided to explore this challenge and how the industry can prevent media buying errors from ever occurring. The ‘Eliminating human error: How media agencies can avoid costly mistakes & overspend’ report features insights from industry experts, delving into the problem and offering up solutions for media buyers everywhere.
