GoWit, an ad tech company supporting retailers and brands to build and scale their high-margin ad businesses, has launched a self-service integration solution that will allow retailers to set up the GoWit retail media advertising (RMA) platform in just 15 minutes for free.
This follows the $1.3mn funding announced earlier this month that the company will use to enhance the retail media integration process and drive expansion across Europe and MENA.
Until now, retailers and marketplaces have generally had to spend between three and six months integrating a new retail media platform before they can generate any revenue.
To democratize access to retail media, GoWit has launched a self-managed onboarding feature to enable retailers to get set-up in a fraction of the time. The onboarding flow guides retailers to securely log in with LinkedIn, set up a personalized dashboard, and create their first ad campaign.
After completing these steps, retailers will have access to GoWit’s entire RMA platform that including advanced targeting capabilities using first-party data insights, sponsored ad formats and real-time analytics to track campaign performance.
Central to GoWit’s new self-service feature is the SDK code library, which allows retailers to integrate GoWit’s functionalities into their websites, skipping labor intensive server-side integration. By embedding pre-written code, they can send requests to GoWit’s ad server, display the relevant ads, and track events with minimal effort.
Emrah Adsan, co-founder and CEO of GoWit, said: “The launch of a completely self-service retail media integration solution is game-changing. We’re excited to give our customers the tools they need to own their advertising efforts and start generating revenue as fast as possible, with minimal disruption and investment.”
Gözde Cüvelek, Head of Technology at Modanisa, commented: “Working with over 650 global brands, we needed a Retail Media solution adaptable for all. GoWit delivered a seamless integration, eliminating tech barriers and cutting costs. Now, our brands can launch ad campaigns in seconds and monetize instantly.”
Find out more about GoWit’s self-service retail media integration here.
