Remy Wasyluk is Head of Retail Media Sales at Criteo. With 20 years’ experience in the AdTech industry, Remy has held senior commercial roles across organizations such as Yahoo!, Viant, Teads & Captify as well as consulting for and helping launch numerous technology start-ups.
Who is your digital hero?
Martin Galvin – Co-Founder, Calm Media Investments.
What have they done to win hero status in your eyes?
First and foremost, Galv is one of the good guys. He always does business in the right way, with respect and integrity. He has time for everyone and will always offer help and support. In an industry that we believe is powered by technology, we need to remember that none of it works without the people driving it and Galv is the sort of guy you want behind the wheel.
How has their heroism helped drive digital?
Galv is one of the most skilled media traders in the industry. His strategic commercial insight has been instrumental in the success of important businesses in the UK digital landscape. His impact extends beyond just commercial terms—he fosters strong, meaningful relationships that make people genuinely want to do business with him. His reputation for working partners hard but fair has ensured sustainable success for the companies he’s represented. Even in his role as an agency budget gatekeeper at Group M, his approachability and expertise made collaborating with him both productive and enjoyable.
What are the biggest challenges in digital we need another hero to solve?
Now I am working in retail media, I see firsthand how fast paced and exciting the landscape has become. One key challenge that stands out is the need for standardization in measuring investment incrementality. Commerce media offers a direct link to transactions, providing rich insights into critical data points like new-to-brand, new-to-basket, and more. While incrementality testing is essential, a universal solution for the industry remains elusive. If someone could crack this, they’d truly be a hero.
What is your most heroic personal achievement so far in digital?
It may not be heroic, but I take pride in continuously expanding my skill set and industry knowledge by working with innovative companies at the forefront of each digital evolution. Even though I started my career in good old traditional television, I’ve since navigated the waves of search, display, video, programmatic, and now retail media—constantly adapting and growing with the industry.
