In the latest NDA Meets podcast, NDA Editor Justin Pearse sits down with Alex Prouhet, VP of Advertising at Deliveroo.
Eighteen months in the role, Alex discusses Deliveroo’s focus for advertising in 2024, the future of retail media, how Deliveroo Media and Ecommerce has developed since its launch in 2022, Deliveroo’s role in the omnichannel consumer journey, the power of partnerships such as ITV, and much more.
“We’re very nascent in retail media and there aren’t a lot of new media channels the come along. There’s a hunger for advertisers to reach consumers in different ways. With the death of the cookie we’re in a new world and with retail media we’re just scatching the surface of what its potential could be.”